2024’s most visually rich ads and what made them great
Dec 09, 2024 10:01 IST
8 Min read
Is AI making advertising helpful or invasive?
Dec 09, 2024 11:24 IST
3Min read
Effective leadership goes beyond fitting into a stereotype: Sheetal Vanwari
Dec 06, 2024 10:00 IST
7 Min read
News
Meta launches latest Llama model & outlines future AI,VR plans
Dec 09, 2024 12:02 IST
1 Min read
X rolls out Grok AI chatbot to all users
Dec 09, 2024 11:38 IST
1Min read
Pinterest's 2025 trends point to maximalist designs & playful aesthetics
Dec 06, 2024 17:44 IST
5 Min read
Industry Updates
Omnicom reportedly in advanced talks to acquire Interpublic Group
Dec 09, 2024 13:18 IST
2 Min read
Swish's human billboards spark debate in Bengaluru
Dec 09, 2024 13:12 IST
2Min read
Topical Spot
Jasprit Bumrah's rise from cricket star to face for brands
Dec 06, 2024 18:24 IST
2 Min read
How brands are raising HIV/AIDS awareness through meaningful campaigns
Dec 02, 2024 18:26 IST
3Min read
Black Friday brand campaigns tap into nostalgia, humour & star power
Nov 29, 2024 13:02 IST
2 Min read
Experts Speak
2024’s most visually rich ads and what made them great
Dec 09, 2024 10:01 IST
8 Min read
What agency life could be in 2025…
Dec 06, 2024 10:55 IST
7Min read
Interviews
Effective leadership goes beyond fitting into a stereotype: Sheetal Vanwari
Dec 06, 2024 10:00 IST
7 Min read
Modern consumers value experiences over mere endorsements: Nishant Kedia of Rebel Foods
Dec 04, 2024 10:00 IST
7Min read
Rima Kirtikar on the power of immersive experiences in real estate
Nov 13, 2024 10:00 IST
5 Min read
Case Studies
Case Study: How TATA AIA made life insurance a wedding must-have using OOH
Dec 04, 2024 17:40 IST
3 Min read
Case Study: How Tata AIA sold life insurance using stand-up comedians
Nov 27, 2024 16:36 IST
3Min read
Case study: How WhatsApp partnered with comedians to spotlight privacy features
Nov 26, 2024 17:57 IST
5 Min read
Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials
Nov 22, 2024 12:52 IST
4 Min read
Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program
Nov 15, 2024 12:55 IST
3 Min read
Campaign Spot
Spotify's new ad films unveil 2024 Wrapped with humour
Dec 06, 2024 18:45 IST
3 Min read
Lino Perros and Femina Miss India partner to celebrate individuality
Dec 06, 2024 18:38 IST
3Min read
Guest Post
Is AI making advertising helpful or invasive?
Dec 09, 2024 11:24 IST
3 Min read
How skincare brands are redefining the marketing landscape with AI
Dec 05, 2024 10:00 IST
3Min read
Disability in ads: Time for authentic representation, not decoration
Dec 02, 2024 15:16 IST
4 Min read
Samosa Snippets
Parks and Recreation’s Sweetums and the perils of marketing without morals
Dec 06, 2024 17:04 IST
6 Min read
Fevicol’s 'Sofa jingle' makes a viral return on Instagram
Dec 06, 2024 10:15 IST
3Min read
Movie Marketing
How Pushpa 2 is captivating the Hindi heartland with pan-India marketing
Dec 05, 2024 16:30 IST
5 Min read
Moana 2’s marketing makes waves with culture-accentuating collaborations
Nov 29, 2024 19:07 IST
6Min read