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Proud of India's showing at Cannes Lions 2024: Ogilvy India CCOs
Jul 26, 2024 15:50 IST
14 Min read
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CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya
Jul 25, 2024 17:26 IST
6Min read
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News
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Reddit launches Lead Gen Ads for direct customer engagement
Jul 26, 2024 15:02 IST
1 Min read
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OpenAI to unveil its AI search engine
Jul 26, 2024 12:22 IST
2Min read
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Reddit launches a sports partnership program to boost user engagement
Jul 25, 2024 11:30 IST
2 Min read
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Meta to expand access to its AI assistant across devices and languages
Jul 24, 2024 18:42 IST
2 Min read
Industry Updates
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KRAFTON India partners with Paralympic Committee of India for Paris Paralympics 2024
Jul 26, 2024 18:59 IST
1 Min read
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Akhilesh M Ramachandran joins FCB Group India as Executive VP
Jul 26, 2024 18:20 IST
1Min read
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Topical Spot
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Brand creatives share their own take on the Union Budget 2024
Jul 24, 2024 18:29 IST
3 Min read
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Paris Olympics 2024: List of sponsors & partners
Jul 11, 2024 18:43 IST
2Min read
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Brands celebrate India's win in the ICC Men's T20 World Cup finals
Jun 30, 2024 14:32 IST
3 Min read
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Experts Speak
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Advertisers relieved as Google retains cookie phase-out, but what about consumer privacy?
Jul 24, 2024 17:47 IST
5 Min read
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Budget 2024-25: What does it hold for start-ups, AI, e-commerce, and advertising?
Jul 23, 2024 19:03 IST
9Min read
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Interviews
Proud of India's showing at Cannes Lions 2024: Ogilvy India CCOs
Jul 26, 2024 15:50 IST
14 Min read
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Rohan Bhansali on why legacy agencies merging is detrimental for A&M
Jul 23, 2024 13:17 IST
7Min read
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We've gone from nobody to being somebody: tgthr’s co-founders on bagging Cannes Lions
Jul 19, 2024 18:00 IST
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Access to data has made marketing smarter but also more competitive: Vitasta Kaul
Jul 18, 2024 11:57 IST
10 Min read
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The curiosity & positive view towards India at Cannes is very uplifting: Rohan Mehta
Jul 12, 2024 18:00 IST
6 Min read
Case Studies
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Case Study: How Maaza's Dildaari campaign mixed storytelling & nostalgia to showcase everyday generosity
Jul 22, 2024 12:59 IST
4 Min read
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Case Study: How ACKO leveraged humour on social media to emphasise the importance of insurance
Jul 18, 2024 12:07 IST
4Min read
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Case Study: How Bold Care’s ad ft. Ranveer Singh humorously talked about men’s sexual health and wellness, gaining 50M+ plays
Jul 04, 2024 10:00 IST
3 Min read
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Case Study: How Johnson's Baby’s #JourneyToDay1 campaign enabled 11K+ mothers to share their journeys
Jun 27, 2024 16:08 IST
5 Min read
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Case Study: How Meesho used influencer reach to tackle low voter turnout, garnering 120 Cr+ impressions
Jun 07, 2024 11:58 IST
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Campaign Spot
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Mahindra's new ad puts focus on young girls' dreams & opportunities
Jul 26, 2024 18:13 IST
2 Min read
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Urban Company's new ad highlights the respect gap between white & blue-collar workers
Jul 25, 2024 16:16 IST
3Min read
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Guest Post
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Karandeep Singh Kapany reflects on Cannes 2024
Jul 26, 2024 15:31 IST
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How can micro-influencers boost loyalty programs for brands?
Jul 25, 2024 11:19 IST
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Celebrity AI: The future of digital marketing and personalised content
Jul 17, 2024 15:00 IST
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Samosa Snippets
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Reckitt's Kanika Kalra on Veet's evolving marketing journey
Jul 26, 2024 15:26 IST
4 Min read
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Inside Gatorade’s Gold Lion winning campaign at Cannes
Jul 12, 2024 11:17 IST
7Min read
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Movie Marketing
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Bad Newz banks on Tauba Tauba and trending reels for its marketing
Jul 19, 2024 20:05 IST
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How ‘Kab aa raha hai Mirzapur Season 3’ kept fans on edge
Jul 05, 2024 15:30 IST
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