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Where does content really land today?
Jul 04, 2025 13:22 IST
5 Min read
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Beyond the aesthetics: The strategic side of branding
Jul 04, 2025 10:00 IST
4Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
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News
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EU to proceed with AI act implementation despite objections from tech firms
Jul 04, 2025 18:48 IST
1 Min read
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Meta rolls out pre-publish copyright checks in Facebook reels composer
Jul 04, 2025 11:26 IST
1Min read
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Microsoft lays off 9,000 employees in one of its largest workforce reductions
Jul 03, 2025 10:36 IST
2 Min read
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Karnataka HC objects to X corp lawyer referring to officials as ‘Tom, Dick and Harry’
Jul 02, 2025 10:36 IST
2 Min read
Industry Updates
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Chord Secures creative media mandate for PVR INOX Pictures
Jul 04, 2025 19:11 IST
2 Min read
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MR.DIY announces Rajkummar Rao as Brand Ambassador
Jul 04, 2025 16:58 IST
2Min read
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Topical Spot
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2 Min read
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Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2Min read
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Experts Speak
Where does content really land today?
Jul 04, 2025 13:22 IST
5 Min read
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What even is this ad? Welcome to the surreal advertising feed
Jul 03, 2025 16:53 IST
7Min read
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/socialsamosa/media/media_files/2025/06/30/28fe-2025-06-30-12-23-52.jpg)
Interviews
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Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Jul 03, 2025 10:00 IST
7 Min read
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Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
Case Studies
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6 Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
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Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Jun 10, 2025 10:30 IST
6 Min read
Campaign Spot
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realme teases new brand face with ‘Live for Real’ campaign
Jul 04, 2025 10:00 IST
2 Min read
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LEGO India's campaign weaves film nostalgia into gifting moments with Karan Johar
Jul 03, 2025 17:44 IST
2Min read
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Guest Post
Beyond the aesthetics: The strategic side of branding
Jul 04, 2025 10:00 IST
4 Min read
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Healthcare brands lead the way at Pandharpur Yatra 2025
Jul 02, 2025 14:26 IST
5Min read
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/socialsamosa/media/media_files/2025/06/26/aditya-mehendale-2025-06-26-11-41-51.jpg)
Samosa Snippets
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Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6 Min read
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Inside Zohran Mamdani’s meme-led NYC mayoral campaign
Jun 24, 2025 11:39 IST
6Min read
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Movie Marketing
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
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