What WPP’s next CEO must fix first
Why your CSR shouldn't be a creative wasteland
News
YouTube adds new revenue stream for educational content creators
Instagram adds feature to share live Spotify tracks in Notes
New Snapchat update lets users remix old Snaps into highlight reels
Industry Updates
Amazon Prime video to show more ads soon: Report
iCubesWire bags digital mandate for luxury real estate brand central park
Topical Spot
Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
How brands turned RCB’s long-awaited IPL win into a celebration
Experts Speak
What WPP’s next CEO must fix first
The original influencer: What A&M leaders learned from their fathers
Interviews
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Learning boundaries from French advertising culture with Youri Guerassimov
Case Studies
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests