/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/05/29/WUnGJxjMQxXYnA0FGLY6.jpg)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
/socialsamosa/media/media_files/2025/06/30/india-pharma-industry-needs-creative-facelift-2025-06-30-19-37-27.jpg)
Does India's pharma industry need a creative facelift?
Jul 01, 2025 16:23 IST
7 Min read
/socialsamosa/media/media_files/2025/06/02/kDDKKDS4to3oqjh6SwaM.jpg)
The Gen Z factor: Why our agency culture is changing from within
Jul 01, 2025 10:00 IST
3Min read
/socialsamosa/media/media_files/2025/06/30/28fe-2025-06-30-12-23-52.jpg)
/socialsamosa/media/media_files/2025/06/30/mayur-hola-smlive-2025-06-30-13-57-14.jpg)
Mayur Hola on building the brand that doesn’t take itself seriously
Jun 30, 2025 15:50 IST
2 Min read
/socialsamosa/media/media_files/2025/06/30/fi-2-2-1-2025-06-30-17-12-02.jpg)
/socialsamosa/media/media_files/2025/06/30/sm-live-anusha-gs-shetty-2025-06-30-17-42-24.jpg)
/socialsamosa/media/media_files/2025/06/30/content-distribution-2025-06-30-18-41-20.jpg)
/socialsamosa/media/media_files/2025/06/30/templatisation-trap-2025-06-30-19-47-33.jpg)
News
/socialsamosa/media/media_files/2025/07/01/ias-and-doubleverify-launch-attention-measurement-tools-for-snapchat-ads-2025-07-01-11-09-46.png)
IAS & DoubleVerify launch attention metrics for Snapchat Ads
Jul 01, 2025 11:10 IST
1 Min read
/socialsamosa/media/media_files/2025/07/01/meta-to-enforce-sebi-compliant-verification-for-securities-and-investment-ads-in-india-2025-07-01-10-50-38.png)
Meta to enforce SEBI-compliant verification for securities & investment ads in India
Jul 01, 2025 10:50 IST
2Min read
/socialsamosa/media/media_files/2025/06/30/google-rolls-out-offerwall-to-support-publisher-revenue-beyond-ads-2025-06-30-11-51-41.png)
Google rolls out offerwall to support publisher revenue beyond ads
Jun 30, 2025 11:52 IST
2 Min read
/socialsamosa/media/media_files/2025/06/30/eu-warns-meta-of-daily-fines-over-antitrust-order-breach-2025-06-30-11-30-42.png)
/socialsamosa/media/media_files/2025/06/30/larger-ads-on-x-to-incur-higher-costs-under-new-pricing-model-2025-06-30-10-47-17.png)
Industry Updates
/socialsamosa/media/media_files/2025/07/01/delhi-hc-reopens-crocs-suit-against-bata-2025-07-01-19-14-27.png)
Delhi High Court reopens Crocs’ legal battle over foam clogs design
Jul 01, 2025 19:16 IST
2 Min read
/socialsamosa/media/media_files/2025/07/01/kartik-a-2025-07-01-17-58-16.png)
Saatvik Green Energy onboards Kartik Aaryan as brand ambassador
Jul 01, 2025 18:02 IST
2Min read
/socialsamosa/media/media_files/2025/07/01/neo-niche-buttefly-2025-07-01-17-32-14.png)
/socialsamosa/media/media_files/2025/07/01/pulkit-tiwari-2025-07-01-17-24-36.jpg)
/socialsamosa/media/media_files/2025/07/01/varun-kandhari-2025-07-01-16-51-43.jpg)
Topical Spot
/socialsamosa/media/media_files/2025/06/25/xv-2025-06-25-19-06-26.png)
Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2 Min read
/socialsamosa/media/media_files/2025/06/13/nQJrqwzq98Q0ESBccvk9.png)
Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2Min read
/socialsamosa/media/media_files/2025/06/04/EDqdHGtMDg0GcnzaLbGx.png)
/socialsamosa/media/media_files/2025/05/28/nI3LdaSzvRt1DEtSYIKp.png)
/socialsamosa/media/media_files/2025/05/21/MIt6ktlP6Vz01AywAjzE.png)
Experts Speak
Does India's pharma industry need a creative facelift?
Jul 01, 2025 16:23 IST
7 Min read
/socialsamosa/media/media_files/2025/06/30/28fe-2025-06-30-12-23-52.jpg)
Why some brands are betting on long copy to win real attention
Jun 30, 2025 13:33 IST
10Min read
/socialsamosa/media/media_files/2025/06/27/queer-creators-june-2025-06-27-10-52-55.png)
/socialsamosa/media/media_files/2025/06/26/1-4-2025-06-26-11-36-38.jpg)
/socialsamosa/media/media_files/2025/06/24/a-good-leader-2025-06-24-19-07-33.jpg)
Interviews
/socialsamosa/media/media_files/2025/06/16/hdGH41vaBvPK7CqPARHL.jpg)
40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
Jun 24, 2025 10:00 IST
4 Min read
/socialsamosa/media/media_files/2025/06/02/OG6MgVdmgbf3QhyBYhV4.jpg)
The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Jun 02, 2025 10:00 IST
10Min read
/socialsamosa/media/media_files/2025/05/26/vqbvzD1XuYOeWOY2fReN.jpg)
Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
/socialsamosa/media/media_files/2025/05/26/umIpj0rTk9QFKgkZXLYi.jpg)
/socialsamosa/media/media_files/2025/05/22/AQplLGLSe5RHbZKFg4Xc.jpg)
Case Studies
/socialsamosa/media/media_files/2025/06/24/pehlithalimaaki-2025-06-24-15-28-40.png)
Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
/socialsamosa/media/media_files/2025/06/19/nescafe-minecraft-2025-06-19-12-02-38.png)
Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6Min read
/socialsamosa/media/media_files/2025/06/11/9jcVnGmEtSunbQqjlLsj.png)
Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
/socialsamosa/media/media_files/2025/06/10/9d18dl1PHACKroYMu4JY.png)
Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Jun 10, 2025 10:30 IST
6 Min read
/socialsamosa/media/media_files/2025/05/29/0KXOnBDtO05q7m4x2QJR.png)
Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Jun 05, 2025 11:01 IST
6 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/06/25/shark-tank-india-new-ad-2025-06-25-17-03-43.jpg)
Shark Tank India's new ad roasts India's toxic corporate culture
Jun 25, 2025 17:05 IST
2 Min read
/socialsamosa/media/media_files/2025/06/17/n2DKIKgVFAXmucsAAjQd.png)
Meta AI's campaign blends into daily life with stories rooted in routine
Jun 17, 2025 17:21 IST
3Min read
/socialsamosa/media/media_files/2025/06/12/3bxJjgg3vDFes91k6TtD.png)
/socialsamosa/media/media_files/2025/06/12/0bHRF8h1eEza2JpsnyKe.png)
/socialsamosa/media/media_files/2025/06/02/CJtaZXbRa9PdZhcyfKbw.jpg)
Guest Post
The Gen Z factor: Why our agency culture is changing from within
Jul 01, 2025 10:00 IST
3 Min read
/socialsamosa/media/media_files/2025/06/24/praful-baweja-2025-06-24-18-13-31.jpg)
Waiting to see Queer joy in ads
Jun 25, 2025 10:00 IST
4Min read
/socialsamosa/media/media_files/2025/06/26/aditya-mehendale-2025-06-26-11-41-51.jpg)
/socialsamosa/media/media_files/2025/06/19/mahima-mathur-2025-06-19-19-55-06.jpg)
/socialsamosa/media/media_files/2025/06/18/cannes-niraj-ruparel-2025-06-18-19-20-25.jpg)
Samosa Snippets
/socialsamosa/media/media_files/2025/06/27/fi-21vx-2025-06-27-19-21-22.png)
Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6 Min read
/socialsamosa/media/media_files/2025/06/23/zohran-mamdani-2025-06-23-14-59-42.png)
Inside Zohran Mamdani’s meme-led NYC mayoral campaign
Jun 24, 2025 11:39 IST
6Min read
/socialsamosa/media/media_files/2025/06/23/brazil-creative-country-of-the-year-2025-06-23-17-48-22.png)
/socialsamosa/media/media_files/2025/06/10/XC3sItpyUN3qZlz7GGA7.png)
/socialsamosa/media/media_files/2025/05/30/ndUa8wGCqnS5Xx1ZsI9B.png)
Movie Marketing
/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
/socialsamosa/media/media_files/2025/06/05/aaGViijTlABfrendncxf.png)
Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
/socialsamosa/media/media_files/2025/05/16/S3aytbgRFVm1zaqlJeg4.png)
/socialsamosa/media/media_files/2025/04/07/i5BathmksVE6AAPYBoqa.png)
/socialsamosa/media/media_files/2025/02/21/dPr8u3n81oT53NzHib84.png)