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Influencer marketing violations continue to surge; experts suggest ways to prevent

Experts Speak

Influencer marketing violations continue to surge; experts suggest ways to prevent

ASCI’s half-yearly complaints report pointed out a 34% increase in complaints, of which 47% ads violated the ASCI Code. Among these, influencer marketing topped the charts. We asked experts the reason for this surge and the way to avoid it in the future.

By Sneha Medda

Dec 01, 2023 11:36 IST logo

5 Min read

Breadcrumbing the audience with BTS: All about Sam Bahadur’s atypical promotion outreach

Movie Marketing

Breadcrumbing the audience with BTS: All about Sam Bahadur’s atypical promotion outreach

By Harshal Thakur

Dec 01, 2023 13:18 IST logo

6Min read

Infusing culture in footwear marketing: Metro Brands’ Deepika Deepti on reaching diverse demographics

Marketing Shorts

Infusing culture in footwear marketing: Metro Brands’ Deepika Deepti on reaching diverse demographics

By Shamita Islur

Nov 30, 2023 11:28 IST logo

6 Min read

Matrimonial sites tie the knot between modern match-making & marketing

Samosa Snippets

Matrimonial sites tie the knot between modern match-making & marketing

By Nishita Kunder

Nov 30, 2023 16:29 IST logo

6 Min read

Seizing the ‘Orry’ moment: What do social media sensations bring to the table for brands?

Seizing the ‘Orry’ moment: What do social media sensations bring to the table for brands?

By Harshal Thakur

Nov 29, 2023 17:44 IST logo

6 Min read

Introducing The Pulse Magazine: Festive edition

The Pulse Magazine

Introducing The Pulse Magazine: Festive edition

By Social Samosa

Nov 28, 2023 17:40 IST logo

6 Min read