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Could Mark Zuckerberg's leadership shift continue drawing advertisers' eyeballs?
Mar 17, 2025 17:43 IST
8 Min read
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The shift to social-first inspires nostalgic and humorous campaigns for Holi
Mar 13, 2025 15:32 IST
7Min read
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Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
Mar 17, 2025 13:04 IST
4 Min read
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News
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Meta rolls out Community Notes across Facebook, Instagram, & Threads
Mar 17, 2025 17:19 IST
2 Min read
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Instagram starts testing AI generated comments
Mar 17, 2025 11:30 IST
1Min read
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Snapchat India’s revenue hits INR 100 crore, with ad spend up 37% in FY24
Mar 13, 2025 19:09 IST
2 Min read
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Industry Updates
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Salt Brand Solutions announces Sudeep Puthyathaya as Executive Creative Director
Mar 17, 2025 17:42 IST
2 Min read
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Tata Play & FanCode partners to expand live sports coverage
Mar 17, 2025 16:56 IST
2Min read
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Topical Spot
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Holi 2025 campaigns that celebrate inclusivity & imagination
Mar 13, 2025 17:31 IST
2 Min read
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How brands celebrated India’s Champion's Trophy triumph
Mar 10, 2025 13:51 IST
3Min read
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Experts Speak
Could Mark Zuckerberg's leadership shift continue drawing advertisers' eyeballs?
Mar 17, 2025 17:43 IST
8 Min read
The shift to social-first inspires nostalgic and humorous campaigns for Holi
Mar 13, 2025 15:32 IST
7Min read
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Interviews
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I wish someone had told me earlier that it’s okay to assert yourself: Niti Kumar of Starcom
Mar 12, 2025 10:00 IST
7 Min read
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From ‘spray and pray' to AI-powered omnichannel experience: Partho Banerjee on Maruti Suzuki’s marketing strategy
Mar 06, 2025 14:25 IST
8Min read
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Case Studies
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Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
Mar 17, 2025 13:04 IST
4 Min read
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Case Study: How Sunfeast Fantastik! combined on-ground activations and digital buzz to help Gen Z move on from their exes
Mar 05, 2025 11:48 IST
5Min read
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Case Study: How Pulse Candy blended AI storytelling with immersive experiences at Maha Kumbh
Feb 27, 2025 18:52 IST
5 Min read
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Case Study: How Frido used QR codes & curiosity driven marketing to launch the cuddle sleep pillow
Feb 25, 2025 10:15 IST
5 Min read
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Case Study: How Aisle used meme marketing to reinvent old-school romance for Gen Z
Feb 17, 2025 11:45 IST
6 Min read
Campaign Spot
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Travel brands amp up advertising blitz on Spotify with the onset of summer
Mar 17, 2025 17:15 IST
4 Min read
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Original Source’s new ad leverages AI to make showering feel like an extreme sport
Mar 11, 2025 18:54 IST
2Min read
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Guest Post
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Adding colour to brands with the ‘H.O.L.I.’ code
Mar 13, 2025 11:11 IST
4 Min read
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What you need to know about social media strategy as a legacy brand in India
Mar 11, 2025 10:05 IST
4Min read
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Prompt engineering: The invisible skill reshaping advertising & marketing
Mar 10, 2025 12:06 IST
4 Min read
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Samosa Snippets
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Marketing and Women’s Day evolution: From radical protest to corporate lip service
Mar 07, 2025 18:07 IST
8 Min read
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What has Gen Z hooked: Driving music, fashion, F1 & more
Mar 03, 2025 18:36 IST
6Min read
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Kendrick Lamar’s Super Bowl feud with Drake and its marketing ripple effect
Feb 21, 2025 13:06 IST
3 Min read
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The Whole Truth Foods’ social media playbook: When humour meets no-bs marketing
Feb 20, 2025 13:04 IST
5 Min read
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Movie Marketing
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From Reels to radio: How Mere Husband Ki Biwi made noise before its release
Feb 21, 2025 12:31 IST
4 Min read
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Inside the mighty marketing tour of Baby John
Dec 27, 2024 19:22 IST
5Min read
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