Mastering the art of storytelling in advertising
Why old brands do better in new media
News
Snapchat sees 9% user growth and 14% revenue boost in Q4 2024
Google unveils new AI models; enhances Gemini’s capabilities
Microsoft expands Performance Max targeting with LinkedIn insights
Meta refines AI labelling in ads amid growing concerns over misinformation
Industry Updates
SW Network introduces SW Growth Labs
Swiggy's ad spend soars 65.3% YoY to Rs. 751.5 crore
Topical Spot
Brand creatives encourage citizens to vote in the Delhi elections
Advertising campaigns that shaped the cancer conversation
Experts Speak
Mastering the art of storytelling in advertising
How to master marketing on X
Interviews
Understanding 10 years of food talent business with Rashmi Raisinghani of Bridge The Gap Works
Pratik Mazumder on the rise of domestic travel and tech-driven services
The Leela Group’s Shweta Jain on marketing during the wedding season
Bash on, regardless: Vikram Sakhuja on life lessons and leadership
Case Studies
Case Study: How WeWork India tackled workspace myths using relatable work-life scenarios
Case Study: How Tata Capital partnered with Wrap2Earn to promote its loan offerings using innovative cab advertising
Case Study: How Kurkure tapped into regional influencers & cultural nuances to win over UP
How Samsonite Red built buzz on social media with a mystery identity
Campaign Spot
HSBC’s latest campaign showcases NRIs deep connection with their Indian roots
Blenders Pride Fashion Tour honors Indian Fashion with a tribute to Rohit Bal
Guest Post
Why old brands do better in new media
Influencer marketing's impact on Kumbh Mela and what it means for brands
Navigating data privacy: The impact of India’s DPDP Act on advertising practises
The Art of dealmaking: Understanding the nuances of mergers and acquisitions
Samosa Snippets
Inside Canva India's Instagram: Mixing memes, trends & designs
How Succession reflects on the art of the deal and building a brand
Inside That Sassy Thing’s social media: Mix of visual storytelling & education