/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
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Festive season to fuel 10-12% rise in ad spends for beauty brands
Sep 15, 2025
09:00
IST
6 Min read
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Perplexity’s Comet and the challenge of building an AI-first browser
Sep 15, 2025
11:35
IST 7Min read
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST
4 Min read
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/socialsamosa/media/media_files/2025/09/10/marketing-international-destinations-2025-09-10-18-06-06.jpg)
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/socialsamosa/media/media_files/2025/09/08/nostalgic-ads-gen-z-2025-09-08-16-29-06.jpg)
News
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Parliamentary panel seeks legal & tech framework against AI fake news
Sep 15, 2025
14:45
IST 2 Min read
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Amazon & Google under FTC scrutiny for transparency in ad pricing
Sep 15, 2025
11:50
IST 2Min read
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Rolling Stone owner accuses Google of monopolising news with AI overviews
Sep 15, 2025
11:36
IST
2 Min read
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Meta challenges CCI penalty on WhatsApp Privacy Policy before NCLAT
Sep 12, 2025
17:38
IST
2 Min read
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Industry Updates
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Ferrero India elevates Zoher Kapuswala to Marketing Head for entire brand portfolio
Sep 15, 2025
15:51
IST 1 Min read
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Pizza Hut names Manish Guptaa as Chief Marketing Officer
Sep 15, 2025
15:00
IST 2Min read
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/socialsamosa/media/media_files/2025/09/15/fi-47-2025-09-15-12-48-25.png)
/socialsamosa/media/media_files/2025/09/12/42-2025-09-12-18-00-13.jpg)
Topical Spot
/socialsamosa/media/media_files/2025/09/11/fi-35-2025-09-11-18-01-25.png)
When brand campaigns made us uncomfortable for the right reasons
Sep 11, 2025
18:50
IST 2 Min read
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Why Formula 1 is the new playground for luxury brands
Sep 08, 2025
18:33
IST 2Min read
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Experts Speak
Festive season to fuel 10-12% rise in ad spends for beauty brands
Sep 15, 2025
09:00
IST 6 Min read
/socialsamosa/media/media_files/2025/09/11/hindi-copywriting-2025-09-11-18-35-04.png)
Is Indian advertising underappreciating its Hindi storytellers?
Sep 12, 2025
10:08
IST 8Min read
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Interviews
/socialsamosa/media/media_files/2025/09/03/narayana-health-dr-ashish-bajaj-2025-09-03-18-22-10.jpg)
Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7 Min read
/socialsamosa/media/media_files/2025/08/22/vikas-nair-real-estate-marketing-2025-08-22-17-35-35.jpg)
People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7Min read
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/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
Case Studies
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST 4 Min read
/socialsamosa/media/media_files/2025/09/12/fi-42-2025-09-12-12-56-17.png)
Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST 3Min read
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
/socialsamosa/media/media_files/2025/08/19/fi-20-2025-08-19-16-55-28.png)
Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST
4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST
6 Min read
Campaign Spot
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2 Min read
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Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula
Aug 29, 2025
17:52
IST 3Min read
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/socialsamosa/media/media_files/2025/08/21/3890-2025-08-21-17-48-48.jpg)
/socialsamosa/media/media_files/2025/08/06/3-2025-08-06-11-30-47.jpg)
Guest Post
/socialsamosa/media/media_files/2025/09/11/jacob-joseph-2025-09-11-10-53-00.jpg)
The personalisation paradox: When brands know too much
Sep 11, 2025
10:00
IST 5 Min read
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Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
Sep 08, 2025
11:26
IST 4Min read
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/socialsamosa/media/media_files/2025/08/28/fi-53-2025-08-28-13-55-24.png)
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Samosa Snippets
/socialsamosa/media/media_files/2025/09/01/fi-66-2025-09-01-16-15-07.png)
A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6 Min read
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J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6Min read
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/socialsamosa/media/media_files/2025/08/19/rhode-social-media-2025-08-19-14-23-28.png)
Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
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