Can advertising talk its way to 2030 without fixing what’s broken?
Union Budget 2026 puts India’s creative & digital economy at front
Latest Stories
ZEE announces Sandeep Mehrotra as Chief Operating Officer, Advertisement Revenue
WPP Media names Andrea Suarez as CEO for Latin America
News
US probes claims that Meta can access WhatsApp messages
Meta updates creator marketplace with new search, ad performance indicators
Industry Updates
ZEE announces Sandeep Mehrotra as Chief Operating Officer, Advertisement Revenue
WPP Media names Andrea Suarez as CEO for Latin America
Topical Spot
The viral penguin that took brands on a mountain getaway
Brand celebrate India through everyday moments for Republic Day 2026
Experts Speak
Can advertising talk its way to 2030 without fixing what’s broken?
How influencer marketing in India is being rewritten for 2030
Interviews
The most important ingredient in this business is people: Aditya Kanthy on leading Agencies through change
Manmeet Ahluwalia on how social-first & intent-led content are driving EaseMyTrip’s winter marketing
Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Being known is easy, being understood takes sustained effort: Sapna Desai
Case Studies
Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Campaign Spot
Crocs' new campaign celebrates the joy of being unordinary
Netflix marks a decade in India with a Shah Rukh Khan-narrated film
Guest Post
Union Budget 2026 signals a youth-first growth story
What’s changed in agency pitches ahead of a packed sports season?
What meta glasses and visual AI mean for the next era of advertising
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