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Brands break down their media strategy and mix for Bigg Boss Marathi
Jan 08, 2026
09:00
IST
5 Min read
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Federal Bank’s brand refresh is part of its JFM strategy: MVS Murthy
Jan 08, 2026
09:00
IST 4Min read
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Latest Stories
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Why more digital spends won’t mean more certainty in 2026
Jan 09, 2026
09:21
IST 6 Min read
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60% shoppers express high trust in GenAI while shopping: Report
Jan 08, 2026
19:11
IST 2Min read
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News
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LinkedIn expands AI job search to multiple languages
Jan 08, 2026
12:23
IST 1 Min read
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WhatsApp introduces new features for group chats
Jan 08, 2026
11:28
IST 1Min read
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Reddit introduces AI-powered 'Max campaigns' with new audience insights
Jan 06, 2026
11:58
IST
2 Min read
Industry Updates
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Saatchi & Saatchi India elevates Samir Shanbhag to Executive Director
Jan 08, 2026
19:00
IST 1 Min read
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Shyam Steel ropes in Harmanpreet Kaur as brand ambassador
Jan 08, 2026
18:55
IST 2Min read
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Topical Spot
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WPL 2026 draws new league and team sponsors
Jan 08, 2026
16:57
IST 2 Min read
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How health and wellness brands race against time to keep New Year resolutions alive
Jan 05, 2026
16:20
IST 6Min read
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Experts Speak
Why more digital spends won’t mean more certainty in 2026
Jan 09, 2026
09:21
IST 6 Min read
Brands break down their media strategy and mix for Bigg Boss Marathi
Jan 08, 2026
09:00
IST 5Min read
Interviews
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Jan 05, 2026
09:00
IST 13 Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST 8Min read
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Case Studies
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3 Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST 7Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
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Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest
Dec 16, 2025
11:21
IST
5 Min read
Campaign Spot
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Truecaller launches ‘1930 Ka Farak’ campaign to reinforce cybercrime helpline recall
Jan 08, 2026
12:00
IST 2 Min read
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Phoenix Malls reflects modern Indian celebrations in their festive campaign through Aanchal Anita Dhara’s narrative
Jan 05, 2026
16:44
IST 3Min read
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Guest Post
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Social media trends to watch in 2026
Jan 08, 2026
09:00
IST 4 Min read
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Digital marketing industry wrap-up 2025: A defining year of acceleration & reinvention
Dec 24, 2025
14:17
IST 4Min read
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Samosa Snippets
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A decade of AI: From support tool to replacement
Jan 08, 2026
17:51
IST 6 Min read
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Why Vinod Kunj says regional advertising must be lived, not translated
Jan 07, 2026
10:31
IST 7Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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