News

Z News

Instagram trials sorting options for Reels

By Social Samosa
Apr 17, 2025 12:31 IST 1 Min read
zSnapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and long-term brand lift on the platform. News

Snapchat study shows happiness boosts ad engagement

By Social Samosa
Apr 17, 2025 12:18 IST 2Min read
adda News
Reddit introduces partner page for advertisers and agencies
By Social Samosa
Apr 17, 2025 11:57 IST 2 Min read
xcxc News
2.9 million Indian advertiser accounts suspended, 247 million ads removed in 2024: Report
By Social Samosa
Apr 16, 2025 19:29 IST 2 Min read
xv News
Google launches Veo 2 for advanced AI video creation
By Social Samosa
Apr 16, 2025 18:33 IST 1 Min read

Industry Updates

af Industry Updates

The One Show 2025 finalists announced, India sees 30 entries

By Social Samosa
Apr 17, 2025 18:58 IST 2 Min read
Jayanth Kumar Industry Updates

SocioClout appoints Jayanth Kumar as Managing Partner

By Social Samosa
Apr 17, 2025 18:49 IST 1Min read
sf Industry Updates
The Ad Club announces creative jury line-up for ABBY Awards 2025
By Social Samosa
Apr 17, 2025 18:23 IST 4 Min read
ghazal alagh vs lakme Industry Updates
HUL to withdraw Lakmé ad, change product colour amid legal dispute with Derma Co
By Social Samosa
Apr 17, 2025 15:44 IST 2 Min read
vzx Industry Updates
VDO.AI rolls out cricket-themed ad formats for CTV and display
By Social Samosa
Apr 17, 2025 13:38 IST 2 Min read

Topical Spot

xc Topical Spot

Poila Baisakh ads that capture the essence of Bengali culture

By Social Samosa
Apr 15, 2025 19:02 IST 1 Min read
best autism day campaigns Topical Spot

Campaigns that have amplified advocacy for people with autism

By Joe
Apr 02, 2025 18:29 IST 2Min read
best april fools ads Topical Spot
How brands used April Fools' Day to connect through humorous creatives
By Social Samosa
Apr 01, 2025 19:07 IST 2 Min read
Best eid campaigns Topical Spot
Revisiting most memorable Eid ads
By Social Samosa
Mar 28, 2025 18:59 IST 1 Min read
Prassant x croissant x britannia Topical Spot
Croissant to Prashant: How a mispronunciation became Britannia’s marketing gold
By Joe
Mar 25, 2025 11:00 IST 4 Min read

Experts Speak

influencers have taboo conversations Experts Speak

Why brands turn to influencers to have taboo conversations with consumers

By Sneha Medda
Apr 18, 2025 09:59 IST 7 Min read
IPL 2025 Experts Speak

More brands bet on influencer marketing this IPL; projected spends at ₹550 crore

By Pranali Tawte
Apr 14, 2025 13:29 IST 7Min read
cvdce Experts Speak
Why brands shell out fortunes on IPL to get a seat at the cultural table
By Harshal Thakur
Apr 09, 2025 17:39 IST 10 Min read
Startups investing IPL Experts Speak
Should startups place their bets on IPL?
By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
portrayal of women in ads Experts Speak
Women are more visible in ads but is that real progress?
By Sneha Medda
Apr 07, 2025 12:51 IST 6 Min read

Interviews

Mayuri Saikia on Dell Interviews

Mayuri Saikia on Dell's human-centric approach to marketing AI

By Shamita Islur
Apr 16, 2025 15:53 IST 9 Min read
Binda Dey KKR Interviews

Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR

By Pranali Tawte
Apr 15, 2025 14:50 IST 9Min read
rh Interviews
By the end of this year, Q-com could contribute sales on par with E-com: Ragini Hariharan of Himalaya Wellness
By Harshal Thakur
Apr 11, 2025 18:46 IST 13 Min read
Anuja Trivedi Shemaroo Entertainment Interviews
Organisations must acknowledge bias and actively address it to drive inclusivity: Anuja Trivedi, Shemaroo Entertainment
By Shamita Islur
Apr 10, 2025 16:19 IST 11 Min read
Sunder Balasubramanian Interviews
Sunder Balasubramanian on Myntra Fwd’s Gen Z marketing playbook
By Sneha Medda
Apr 04, 2025 10:00 IST 8 Min read

Case Studies

cbb Case Studies

Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day

By Social Samosa
Apr 16, 2025 10:00 IST 5 Min read
How Veer Hanuman Blended Mythology, Technology, and Music to Create an Immersive Experience Case Studies

Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement

By Social Samosa
Apr 03, 2025 11:31 IST 5Min read
xv Case Studies
Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
By Social Samosa
Mar 28, 2025 10:00 IST 7 Min read
BINGO case study Case Studies
Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
By Social Samosa
Mar 25, 2025 10:00 IST 7 Min read
Samsung Galaxy F06 5G’s #GalaxyF06EyebrowDance campaign blended digital virality with real-world activations, turning 5G speed into a cultural movement. By making eyebrows groove uncontrollably, the campaign redefined excitement around India’s true 5G experience. Here’s how it unfolded. Case Studies
Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations
By Social Samosa
Mar 17, 2025 13:04 IST 4 Min read

Campaign Spot

lufthansa Campaign Spot

Lufthansa teams up with Falguni Shane Peacock for Lakme Fashion Week 2025

By Social Samosa
Apr 03, 2025 15:48 IST 2 Min read
dawaat basmati Campaign Spot

DAAWAT brings Shah Rukh Khan and Zeenat Aman together in a new ad

By Social Samosa
Apr 02, 2025 15:28 IST 2Min read
6490 Campaign Spot
Travel brands amp up advertising blitz on Spotify with the onset of summer
By Social Samosa
Mar 17, 2025 17:15 IST 4 Min read
Original Source’s new ad Campaign Spot
Original Source’s new ad leverages AI to make showering feel like an extreme sport
By Shamita Islur
Mar 11, 2025 18:54 IST 2 Min read
769 Campaign Spot
Kohler brings about a new era in everyday self-care with its latest launch
By Social Samosa
Mar 08, 2025 11:45 IST 2 Min read

Guest Post

Saloni Surtia Guest Post

Pistas are cool now…are you?

By Social Samosa
Apr 17, 2025 15:33 IST 5 Min read
Sachin Talwalkar of Havas Life Mumbai Guest Post

Establishing trust in healthcare advertising: A constant fight against misinformation

By Social Samosa
Apr 14, 2025 17:08 IST 6Min read
Sahil Trehan Guest Post
The role of hyperlocalisation in retail
By Social Samosa
Apr 11, 2025 11:15 IST 4 Min read
N. Chandramouli Guest Post
How to make trust your brand’s superpower
By Social Samosa
Apr 10, 2025 15:16 IST 4 Min read
ve Guest Post
The commercialisation of trends: How brands are leveraging AI-generated visuals to stay relevant
By Social Samosa
Apr 09, 2025 10:30 IST 4 Min read

Samosa Snippets

Arata Social media Social Media Strategy

How Arata is busting myths & educating consumers on social media

By Sneha Medda
Apr 17, 2025 18:56 IST 5 Min read
Slurrp Farm social media Social Media Strategy

How Slurrp Farm connects with parents through authentic social media content

By Sneha Medda
Apr 04, 2025 15:50 IST 5Min read
xvxvxv Samosa Snippets
The role of nostalgia in Amul’s summer marketing
By Joe
Apr 04, 2025 12:29 IST 5 Min read
The story behind 'The Mirror' Samosa Snippets
A child, a mirror, a tale of acceptance: The story behind 'The Mirror'
By Sneha Medda
Mar 28, 2025 13:04 IST 6 Min read
sad Samosa Snippets
How a fitness influencer's morning routine turned Saratoga into a viral sensation
By Joe
Mar 27, 2025 10:00 IST 3 Min read

Movie Marketing

dv Movie Marketing

How HBO cultivated The White Lotus phenomenon beyond the screen

By Joe
Apr 07, 2025 12:09 IST 6 Min read
fef Movie Marketing

From Reels to radio: How Mere Husband Ki Biwi made noise before its release

By Harshal Thakur
Feb 21, 2025 12:31 IST 4Min read
ce Movie Marketing
Inside the mighty marketing tour of Baby John
By Harshal Thakur
Dec 27, 2024 19:22 IST 5 Min read
fef Movie Marketing
Inside Netflix's omnipresent marketing campaign for Squid Game Season 2
By Harshal Thakur
Dec 26, 2024 12:37 IST 5 Min read
fewf Movie Marketing
Inside the marketing of Mufasa: The Lion King
By Harshal Thakur
Dec 19, 2024 19:21 IST 6 Min read