Why brands turn to influencers to have taboo conversations with consumers
Mayuri Saikia on Dell's human-centric approach to marketing AI
Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
CCI raids 101: What has transpired till now and what does it mean for media buying?
News
Instagram trials sorting options for Reels
Snapchat study shows happiness boosts ad engagement
2.9 million Indian advertiser accounts suspended, 247 million ads removed in 2024: Report
Industry Updates
The One Show 2025 finalists announced, India sees 30 entries
SocioClout appoints Jayanth Kumar as Managing Partner
Topical Spot
Poila Baisakh ads that capture the essence of Bengali culture
Campaigns that have amplified advocacy for people with autism
Experts Speak
Why brands turn to influencers to have taboo conversations with consumers
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
Interviews
Mayuri Saikia on Dell's human-centric approach to marketing AI
Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR
Case Studies
Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event
Case Study: How Bingo! Tedhe Medhe’s Bhaukaal Lok brought the flavours of UP’s street food to Maha Kumbh
Case Study: How Samsung’s eyebrow dance challenge bridged online engagement with offline activations