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News

WD News

Pinterest's 2025 trends point to maximalist designs & playful aesthetics

By Social Samosa
Dec 06, 2024 17:44 IST 5 Min read
dsf News

Meta & X ramp up AI investments

By Social Samosa
Dec 06, 2024 15:11 IST 2Min read
OpenAI to raise ChatGPT prices News
OpenAI launches $200 ChatGPT Pro subscription
By Social Samosa
Dec 06, 2024 14:45 IST 2 Min read
d News
Bluesky considers subtle ad formats as it grows its user base
By Social Samosa
Dec 06, 2024 14:37 IST 2 Min read
ee News
Threads tests feature to analyse individual post engagement
By Social Samosa
Dec 06, 2024 12:09 IST 2 Min read

Industry Updates

sc Industry Updates

VDO.AI unveils 2025 marketing and campaign planning calendar

By Social Samosa
Dec 07, 2024 10:15 IST 1 Min read
e Industry Updates

Max Level wins PR & social media mandates for 88 Games

By Social Samosa
Dec 06, 2024 19:22 IST 1Min read
32 Industry Updates
Nihir Parikh resigns as Nykaa Fashion CEO
By Social Samosa
Dec 06, 2024 17:58 IST 1 Min read
23 Industry Updates
Spikes Asia 2025 jury announced, 10 Indian leaders among global members
By Social Samosa
Dec 05, 2024 17:25 IST 5 Min read
veefin Industry Updates
Saurabh Kanwar joins Veefin Group as Chief Brand & Marketing Officer
By Social Samosa
Dec 05, 2024 15:22 IST 2 Min read

Topical Spot

dw Topical Spot

Jasprit Bumrah's rise from cricket star to face for brands

By Joe
Dec 06, 2024 18:24 IST 2 Min read
23 Topical Spot

How brands are raising HIV/AIDS awareness through meaningful campaigns

By Joe
Dec 02, 2024 18:26 IST 3Min read
s Topical Spot
Black Friday brand campaigns tap into nostalgia, humour & star power
By Joe
Nov 29, 2024 13:02 IST 2 Min read
Zepto and Shaadi.com banter Topical Spot
Zepto & Shaadi.com's billboard inspires a flurry of witty brand banter
By Joe
Nov 28, 2024 15:57 IST 3 Min read
International Men's Day Topical Spot
Brands encourage men to open up about their feelings on International Men's Day
By Social Samosa
Nov 19, 2024 19:25 IST 2 Min read

Experts Speak

Agency Life Experts Speak

What agency life could be in 2025…

By Pranali Tawte
Dec 06, 2024 10:55 IST 7 Min read
celebrating regional festivals in advertising Experts Speak

Why 2025 should be the year of celebrating regional festivals in advertising

By Sneha Medda
Dec 05, 2024 10:57 IST 5Min read
if Google sells Chrome Experts Speak
What happens to digital advertising if Google sells Chrome?
By Shamita Islur
Dec 03, 2024 10:00 IST 7 Min read
OOH. Experts Speak
The shifting terrain of OOH advertising in 2024
By Pranali Tawte
Dec 02, 2024 13:24 IST 8 Min read
Jaguar's rebranding Experts Speak
Jaguar's rebranding: Evolving for Gen Z or a risky gamble?
By Sneha Medda
Nov 28, 2024 14:39 IST 6 Min read

Interviews

Sheetal Vanwari Interviews

Effective leadership goes beyond fitting into a stereotype: Sheetal Vanwari

By Sneha Medda
Dec 06, 2024 10:00 IST 7 Min read
vs Interviews

Modern consumers value experiences over mere endorsements: Nishant Kedia of Rebel Foods

By Harshal Thakur
Dec 04, 2024 10:00 IST 7Min read
Puneet Das of Tata Consumer Products Interviews
Puneet Das of Tata Consumer Products on fostering emotional connections with consumers with hyperlocal marketing
By Shamita Islur
Nov 29, 2024 16:01 IST 12 Min read
Samhita Bhatkar Interviews
We focus on creating designs that people can connect with on a personal level: Samhita Bhatkar, Multia
By Social Samosa
Nov 19, 2024 12:00 IST 8 Min read
real estate Interviews
Rima Kirtikar on the power of immersive experiences in real estate
By Pranali Tawte
Nov 13, 2024 10:00 IST 5 Min read

Case Studies

W Case Studies

Case Study: How TATA AIA made life insurance a wedding must-have using OOH

By Social Samosa
Dec 04, 2024 17:40 IST 3 Min read
c Case Studies

Case Study: How Tata AIA sold life insurance using stand-up comedians

By Social Samosa
Nov 27, 2024 16:36 IST 3Min read
e Case Studies
Case study: How WhatsApp partnered with comedians to spotlight privacy features
By Social Samosa
Nov 26, 2024 17:57 IST 5 Min read
s Case Studies
Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart delivered Navratri essentials
By Social Samosa
Nov 22, 2024 12:52 IST 4 Min read
s Case Studies
Case Study: How Faasos used QR codes to tap into Diwali's regifting culture with a soan papdi exchange program
By Social Samosa
Nov 15, 2024 12:55 IST 3 Min read

Campaign Spot

Wrapped 2024 Campaign Spot

Spotify's new ad films unveil 2024 Wrapped with humour

By Pranali Tawte
Dec 06, 2024 18:45 IST 3 Min read
we Campaign Spot

Lino Perros and Femina Miss India partner to celebrate individuality

By Social Samosa
Dec 06, 2024 18:38 IST 3Min read
s Campaign Spot
Publicis Groupe's annual film features Snoop Dogg highlighting industry milestones
By Joe
Dec 05, 2024 19:55 IST 2 Min read
1000 Campaign Spot
Cathay Pacific’s OOH campaign brings real-time engagement to airline advertising
By Social Samosa
Dec 05, 2024 11:13 IST 2 Min read
spotify hits Campaign Spot
Spotify Hits 2024: Honouring the audio ads that captured attention
By Social Samosa
Dec 05, 2024 11:07 IST 3 Min read

Guest Post

Poulomi Roy Guest Post

How skincare brands are redefining the marketing landscape with AI

By Social Samosa
Dec 05, 2024 10:00 IST 3 Min read
MMS Guest Post

How inclusive was the ad industry in 2024?

By Social Samosa
Dec 03, 2024 10:00 IST 4Min read
2 Guest Post
Disability in ads: Time for authentic representation, not decoration
By Social Samosa
Dec 02, 2024 15:16 IST 4 Min read
s Guest Post
Strategies for CMOs to build strong and sustainable brands
By Social Samosa
Nov 28, 2024 12:07 IST 3 Min read
3 Guest Post
First-party data in BFSI: The key to unlocking customer-centric growth
By Social Samosa
Nov 26, 2024 16:52 IST 3 Min read

Samosa Snippets

cdc Marketing Lessons

Parks and Recreation’s Sweetums and the perils of marketing without morals

By Harshal Thakur
Dec 06, 2024 17:04 IST 6 Min read
SC Samosa Snippets

Fevicol’s 'Sofa jingle' makes a viral return on Instagram

By Joe
Dec 06, 2024 10:15 IST 3Min read
12 Samosa Snippets
How advertising is (finally) embracing disability
By Joe
Dec 03, 2024 18:44 IST 6 Min read
21213 Samosa Snippets
Breaking the glass ceiling: Women leading marketing
By Joe
Nov 27, 2024 20:01 IST 11 Min read
12 Samosa Snippets
Witty, gritty, and sometimes risky: A look back at Amul ads over the years
By Joe
Nov 26, 2024 18:31 IST 7 Min read

Movie Marketing

ver Movie Marketing

How Pushpa 2 is captivating the Hindi heartland with pan-India marketing

By Harshal Thakur
Dec 05, 2024 16:30 IST 5 Min read
vsd Movie Marketing

Moana 2’s marketing makes waves with culture-accentuating collaborations

By Harshal Thakur
Nov 29, 2024 19:07 IST 6Min read
Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing Movie Marketing
Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for Diwali
By Social Samosa
Nov 08, 2024 19:51 IST 6 Min read
Emily in Paris Movie Marketing
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
By Harshal Thakur
Sep 13, 2024 20:41 IST 4 Min read
fefe Movie Marketing
GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
By Harshal Thakur
Sep 06, 2024 18:39 IST 4 Min read