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How can brands show up for Pride?
May 22, 2025 10:00 IST
6 Min read
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Rishad Tobaccowala on how customers are the real god, not the clients
May 22, 2025 13:11 IST
4Min read
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ABBYs 2025: Wavemaker wins Media Agency of the Year & ABP named Publisher of the Year
May 21, 2025 21:51 IST
1 Min read
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Goafest 2025: Swipe right for relevance, building brands Gen Z cares about
May 21, 2025 19:00 IST
3 Min read
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Brand Saga: Zivame’s marketing shift away from the hush-hush around lingerie
May 20, 2025 16:04 IST
8 Min read
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News
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OpenAI’s next AI device will be screenless & aware of its surroundings: Report
May 22, 2025 11:30 IST
1 Min read
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Ray-Ban Meta glasses now available in India as Meta scales wearable tech
May 22, 2025 11:15 IST
2Min read
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Google rolls out suite of AI tools for advertisers at Marketing Live 2025
May 22, 2025 10:51 IST
2 Min read
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Instagram adds cropping tools & video quality guidance to Edits app
May 21, 2025 11:35 IST
2 Min read
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Google introduces AI Mode, Agentic Checkout & Virtual Try-On at I/O 2025
May 21, 2025 11:25 IST
3 Min read
Industry Updates
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Somesh Surana elevated to Joint President – Digital Business & Marketing at HDFC ERGO
May 22, 2025 14:39 IST
1 Min read
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Divyanshu Bhadoria becomes Chief Strategy Officer for Toaster
May 21, 2025 15:44 IST
1Min read
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Topical Spot
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Mental health campaigns over the years that reminded us to look beyond the smile
May 22, 2025 10:00 IST
2 Min read
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Brands pay tribute as Virat Kohli retires from Test cricket
May 12, 2025 17:56 IST
2Min read
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Experts Speak
How can brands show up for Pride?
May 22, 2025 10:00 IST
6 Min read
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Internet trends make skincare brands use Instagram to market sunscreen
May 21, 2025 11:56 IST
7Min read
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Interviews
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A new brand with 30% awareness might see a 10% uplift with just a 1Cr spend in IPL: Hansa Research's Sandeep Ranade
May 14, 2025 15:05 IST
7 Min read
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Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas
Apr 30, 2025 13:00 IST
9Min read
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Case Studies
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Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
May 21, 2025 10:00 IST
5 Min read
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Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam
May 14, 2025 12:28 IST
8Min read
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Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
May 09, 2025 10:00 IST
7 Min read
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Case Study: How Tira turned auto-rickshaws into beauty hotspots for Women’s day
Apr 16, 2025 10:00 IST
5 Min read
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Case Study: How Sony SAB’s Veer Hanuman used sky projections, influencers, and music to drive engagement
Apr 03, 2025 11:31 IST
5 Min read
Campaign Spot
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Tinder's latest campaign lets you clear out emotional clutter with a trash truck
Apr 25, 2025 16:50 IST
2 Min read
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How UltraTech Cement took a step towards sustainability at Maha Kumbh 2025 with ‘MahaKumbh ka MahaSankalp’
Apr 24, 2025 11:54 IST
3Min read
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Guest Post
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The coming of age of IPL (and marketing)
May 15, 2025 18:49 IST
5 Min read
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Lessons in leadership from the maternal playbook
May 08, 2025 11:39 IST
4Min read
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Samosa Snippets
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What Indian advertising awards can learn from our western counterparts
May 21, 2025 10:00 IST
5 Min read
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The evolving voice of mental health in advertising
May 20, 2025 16:56 IST
7Min read
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Movie Marketing
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How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3 Min read
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How HBO cultivated The White Lotus phenomenon beyond the screen
Apr 07, 2025 12:09 IST
6Min read
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