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The most important ingredient in this business is people: Aditya Kanthy on leading Agencies through change
Jan 30, 2026
10:34
IST
7 Min read
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What’s changed in agency pitches ahead of a packed sports season?
Jan 30, 2026
12:53
IST 6Min read
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Latest Stories
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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HUL appoints Sunanda Khaitan as CMO for Beauty and Wellbeing portfolio
Jan 30, 2026
19:04
IST 1Min read
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News
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Spotify introduces in-app group chats to boost social engagement
Jan 30, 2026
11:46
IST 1 Min read
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Google Gemini rolls out JEE Main mock test for Indian students
Jan 30, 2026
11:13
IST 1Min read
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Google rolls out AI-based image editing in Photos for users in India
Jan 29, 2026
17:57
IST
1 Min read
Industry Updates
HUL appoints Sunanda Khaitan as CMO for Beauty and Wellbeing portfolio
Jan 30, 2026
19:04
IST 1 Min read
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Google India gross ad revenue rises 11.3% YoY, net ad revenue falls 2%: Report
Jan 30, 2026
18:53
IST 2Min read
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Topical Spot
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The viral penguin that took brands on a mountain getaway
Jan 27, 2026
17:23
IST 3 Min read
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Brand celebrate India through everyday moments for Republic Day 2026
Jan 27, 2026
16:59
IST 2Min read
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Experts Speak
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How influencer marketing in India is being rewritten for 2030
Jan 29, 2026
15:06
IST 9 Min read
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FMCG brands pin their hopes on the Union Budget 2026 to boost consumption
Jan 28, 2026
09:01
IST 7Min read
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Interviews
The most important ingredient in this business is people: Aditya Kanthy on leading Agencies through change
Jan 30, 2026
10:34
IST 7 Min read
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Manmeet Ahluwalia on how social-first & intent-led content are driving EaseMyTrip’s winter marketing
Jan 22, 2026
12:18
IST 9Min read
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Jan 05, 2026
09:00
IST
13 Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST
8 Min read
Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST
7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
Campaign Spot
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Netflix marks a decade in India with a Shah Rukh Khan-narrated film
Jan 30, 2026
18:28
IST 3 Min read
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ZEE's National Girl Child Day campaign addresses the pressure of perfection on girls
Jan 28, 2026
18:19
IST 2Min read
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Guest Post
What’s changed in agency pitches ahead of a packed sports season?
Jan 30, 2026
12:53
IST 6 Min read
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How brands can win Esports in 2026
Jan 29, 2026
17:30
IST 4Min read
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What meta glasses and visual AI mean for the next era of advertising
Jan 27, 2026
09:00
IST
7 Min read
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Why advertising & media’s work policy crisis isn’t about flexibility
Jan 22, 2026
14:06
IST
3 Min read
Samosa Snippets
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Is your digital data really private today in 2026
Jan 29, 2026
19:07
IST 5 Min read
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Tracing the legacy of Publicis India and its transition into BBH India
Jan 22, 2026
17:18
IST 3Min read
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Movie Marketing
Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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