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IPL 2025 wraps up but was it worth the spend for advertisers?
Jun 05, 2025 10:55 IST
9 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
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Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Jun 05, 2025 11:01 IST
6 Min read
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News
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LinkedIn launches first impression & reserved ads to boost visibility
Jun 05, 2025 12:38 IST
2 Min read
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VDO.AI rolls out 'In-Scroll Display' ads for desktop & mobile
Jun 05, 2025 11:40 IST
1Min read
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Meta introduces more flexible ad optimisation based on custom business goals
Jun 04, 2025 22:00 IST
2 Min read
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Industry Updates
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IAS partners with Impact Plus to track carbon emissions in digital ads
Jun 05, 2025 17:02 IST
2 Min read
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Bipin R. Pandit releases biography reflecting on 28 Years with The Advertising Club
Jun 05, 2025 16:14 IST
3Min read
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Topical Spot
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How brands turned RCB’s long-awaited IPL win into a celebration
Jun 04, 2025 11:35 IST
3 Min read
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Revisiting menstrual hygiene campaigns that challenged stigma
May 28, 2025 19:07 IST
2Min read
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Experts Speak
IPL 2025 wraps up but was it worth the spend for advertisers?
Jun 05, 2025 10:55 IST
9 Min read
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How electronic brands are using AI in marketing
Jun 04, 2025 18:34 IST
7Min read
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Interviews
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The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Jun 02, 2025 10:00 IST
10 Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7Min read
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Case Studies
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Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Jun 05, 2025 11:01 IST
6 Min read
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Case Study: How Taj Mahal Tea turned tea brewing into a sensory experience with an experimental musical installation
May 27, 2025 18:23 IST
4Min read
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Case Study: How Myntra's campaign focused on simplifying festive attire choices for wedding guests
May 21, 2025 10:00 IST
5 Min read
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Case Study: How Bingo! Tedhe Medhe used Bihu to roll out a festival-themed street campaign in Assam
May 14, 2025 12:28 IST
8 Min read
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Case Study: How Sunrise Spices rekindled Assam’s Bihu spirit through culture & cuisine
May 09, 2025 10:00 IST
7 Min read
Campaign Spot
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Airtel’s new campaign fights digital scams with a reassuring message
Jun 02, 2025 16:00 IST
4 Min read
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Tata Trusts' new campaign wants you to talk about periods like you talk about hair fall
May 30, 2025 16:59 IST
3Min read
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Guest Post
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The best sleep hack? A job well done
Jun 04, 2025 10:24 IST
4 Min read
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What Google I/O 2025 just told the creative industry
Jun 03, 2025 11:49 IST
3Min read
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How India’s small towns are rewriting the rules of branding & content
May 23, 2025 10:00 IST
4 Min read
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Samosa Snippets
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Anti-tobacco advertising’s long fight against smoking
Jun 02, 2025 18:10 IST
8 Min read
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Lost in (auto)translation? A creator’s guide to YouTube’s AI dubbing tool
May 27, 2025 10:00 IST
6Min read
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Movie Marketing
Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4 Min read
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How Final Destination: Bloodlines' marketing used fear to fuel its comeback
May 16, 2025 16:45 IST
3Min read
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