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Ajit Varghese on reviving Kyunki and the future of fictional IPs
Jul 30, 2025 17:17 IST
4 Min read
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How AI & tech are helping brands refine user engagement
Jul 30, 2025 11:16 IST
4Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025 18:40 IST
5 Min read
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News
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YouTube rolls out AI-based age estimation for teen users
Jul 30, 2025 16:06 IST
1 Min read
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Reddit introduces automated bidding for brand awareness campaigns
Jul 30, 2025 13:02 IST
1Min read
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Industry Updates
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Meta elevates Ankit Rihal to Head of Global Partnerships, India
Jul 30, 2025 19:09 IST
1 Min read
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Spek Digital wins creative and marketing mandate for Birdy’s
Jul 30, 2025 18:53 IST
2Min read
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Topical Spot
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025 17:42 IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2Min read
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Experts Speak
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What sets new-age agencies apart?
Jul 29, 2025 15:52 IST
5 Min read
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How sexual wellness brands are rethinking advertising in the age of platform restrictions
Jul 28, 2025 13:56 IST
8Min read
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Interviews
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Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025 12:49 IST
6 Min read
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Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025 16:20 IST
13Min read
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LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025 14:37 IST
14 Min read
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Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
Jul 08, 2025 16:47 IST
9 Min read
Case Studies
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025 18:40 IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025 12:29 IST
4Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025 16:34 IST
4 Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025 15:08 IST
3 Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025 10:00 IST
3 Min read
Campaign Spot
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Mohanlal elegantly embraces his unseen side in Vinsmera Jewels ad
Jul 21, 2025 17:16 IST
1 Min read
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Star Health’s latest campaign draws a stark line between care and crisis
Jul 17, 2025 17:45 IST
2Min read
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Guest Post
How AI & tech are helping brands refine user engagement
Jul 30, 2025 11:16 IST
4 Min read
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Fakefluencers are draining brand budgets, can AI tools fix India’s influencer problem?
Jul 29, 2025 14:30 IST
3Min read
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How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025 11:02 IST
7 Min read
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Advertising in 2030: Five predictions on how AI will reshape the industry
Jul 16, 2025 10:00 IST
3 Min read
Samosa Snippets
Ajit Varghese on reviving Kyunki and the future of fictional IPs
Jul 30, 2025 17:17 IST
4 Min read
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NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
Jul 25, 2025 15:25 IST
6Min read
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Movie Marketing
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025 10:36 IST
6 Min read
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Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025 12:23 IST
8Min read
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