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What will no longer serve marketing in 2026
Jan 02, 2026
13:06
IST
5 Min read
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Marketing resolutions for 2026, according to brand marketers
Jan 02, 2026
09:00
IST 7Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST
8 Min read
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Latest Stories
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B Sridhar exits media industry after three-decade career
Jan 02, 2026
19:46
IST 1 Min read
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A single prompt, a lifetime of trauma: The dark side of AI
Jan 02, 2026
19:27
IST 1Min read
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News
A single prompt, a lifetime of trauma: The dark side of AI
Jan 02, 2026
19:27
IST 1 Min read
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OpenAI reorganises teams to develop its audio-first device
Jan 02, 2026
11:50
IST 2Min read
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Chief Adam Mosseri outlines Instagram’s response to AI-generated content
Jan 02, 2026
11:29
IST
1 Min read
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Industry Updates
B Sridhar exits media industry after three-decade career
Jan 02, 2026
19:46
IST 1 Min read
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Zomato CEO addresses gig worker strike calls, defends 10-minute delivery model
Jan 02, 2026
18:33
IST 3Min read
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Topical Spot
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How the 12 grapes trend gave quick commerce platforms a marketing opportunity
Jan 02, 2026
18:20
IST 5 Min read
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Christmas ads of 2025 that remind us what holidays mean
Dec 24, 2025
14:59
IST 2Min read
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Experts Speak
What will no longer serve marketing in 2026
Jan 02, 2026
13:06
IST 5 Min read
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Travel patterns that defined 2025 and the marketing strategies that followed
Dec 31, 2025
09:00
IST 9Min read
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Interviews
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST 8 Min read
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Leadership, agency relevance and long-term brand building: Finolex’s key lessons from 2025
Dec 29, 2025
10:00
IST 7Min read
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The creator economy is still far from saturation: Chatterbox’s Raj Mishra
Dec 10, 2025
11:28
IST
8 Min read
Case Studies
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3 Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST 7Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
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Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest
Dec 16, 2025
11:21
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5 Min read
Campaign Spot
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Mia by Tanishq taps Hornbill Festival 2025 to engage young, style-forward audiences
Dec 29, 2025
19:13
IST 3 Min read
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ABSLMF’s ‘Plan For Life’ connects investing with life’s planned and unplanned moments
Dec 23, 2025
15:51
IST 2Min read
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Guest Post
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Digital marketing industry wrap-up 2025: A defining year of acceleration & reinvention
Dec 24, 2025
14:17
IST 4 Min read
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Not every Christmas ad needs snow, songs, or a sale
Dec 23, 2025
09:00
IST 3Min read
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How creator culture inspired the rise of short-form content in OTT
Dec 10, 2025
14:34
IST
5 Min read
Samosa Snippets
Marketing resolutions for 2026, according to brand marketers
Jan 02, 2026
09:00
IST 7 Min read
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CMOs reveal campaigns they wish were theirs
Dec 31, 2025
09:00
IST 6Min read
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Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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