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How to make branding and packaging more memorable this festive season
Sep 16, 2025
09:00
IST
6 Min read
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Slurrp Farm bets on joy, not fear, to win parents
Sep 16, 2025
09:00
IST 5Min read
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Perplexity’s Comet and the challenge of building an AI-first browser
Sep 15, 2025
11:35
IST
7 Min read
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News
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Alphabet hits $3 trillion market cap after judge rejects DOJ penalties
Sep 16, 2025
12:02
IST 1 Min read
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Parliamentary panel seeks legal & tech framework against AI fake news
Sep 15, 2025
14:45
IST 2Min read
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Rolling Stone owner accuses Google of monopolising news with AI overviews
Sep 15, 2025
11:36
IST
2 Min read
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Meta challenges CCI penalty on WhatsApp Privacy Policy before NCLAT
Sep 12, 2025
17:38
IST
2 Min read
Industry Updates
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Affinity acquires French startup Affilizz
Sep 16, 2025
16:37
IST 2 Min read
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Marico Limited announces Fatima Sana Shaikh as brand ambassador
Sep 16, 2025
15:06
IST 1Min read
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Topical Spot
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A consolidated list of Asia Cup 2025 sponsors
Sep 15, 2025
18:35
IST 2 Min read
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When brand campaigns made us uncomfortable for the right reasons
Sep 11, 2025
18:50
IST 2Min read
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Experts Speak
How to make branding and packaging more memorable this festive season
Sep 16, 2025
09:00
IST 6 Min read
/socialsamosa/media/media_files/2025/09/12/beauty-brands-festive-season-2025-09-12-19-06-40.jpg)
Festive season to fuel 10-12% rise in ad spends for beauty brands
Sep 15, 2025
09:00
IST 6Min read
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Interviews
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7 Min read
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People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7Min read
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/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
Case Studies
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST 4 Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST 3Min read
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST
4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST
6 Min read
Campaign Spot
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CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2 Min read
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2Min read
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Guest Post
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The personalisation paradox: When brands know too much
Sep 11, 2025
10:00
IST 5 Min read
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Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
Sep 08, 2025
11:26
IST 4Min read
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Samosa Snippets
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A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6 Min read
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J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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