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Emotional storytelling has become a key strategy for FMCG brands during festive: Somasree Bose Awasthi
Nov 06, 2024 10:00 IST
8 Min read
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Why Culture is the key to building unforgettable campaigns
Nov 06, 2024 10:00 IST
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Transforming real estate marketing with virtual experiences & AI solutions
Nov 06, 2024 10:00 IST
4 Min read
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Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
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News
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Threads launches mobile analytics for real-time performance tracking
Oct 29, 2024 13:15 IST
1 Min read
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Meta is working on an independent AI search engine
Oct 29, 2024 13:12 IST
2Min read
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Bombay HC directs state to form committee to prevent misuse of public funds on govt Ads
Oct 28, 2024 17:52 IST
2 Min read
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Meta’s AI podcast generation feature NotebookLlama debuts with room to improve
Oct 28, 2024 12:23 IST
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Industry Updates
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Birla Brainiacs announces Ayushmann Khurrana as its brand ambassador
Oct 29, 2024 12:49 IST
2 Min read
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KlugKlug appoints Shuchi Sethi as Country Manager for India
Oct 28, 2024 19:19 IST
2Min read
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Topical Spot
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50 Diwali campaigns that lit up the festivities this year
Oct 30, 2024 10:31 IST
2 Min read
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A look back at 'spooktacular' Halloween campaigns
Oct 29, 2024 11:12 IST
2Min read
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How brands 'Dil-luminatified' their marketing for Diljit's concert
Oct 28, 2024 17:22 IST
3 Min read
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Experts Speak
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From homecoming to holidaying: How travel brands connected with festive travellers
Nov 04, 2024 10:00 IST
7 Min read
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Diwali through their eyes: How A&M celebrates
Oct 31, 2024 10:00 IST
6Min read
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Interviews
Emotional storytelling has become a key strategy for FMCG brands during festive: Somasree Bose Awasthi
Nov 06, 2024 10:00 IST
8 Min read
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Bikano’s Kush Aggarwal on how marketing fuels a snack legacy
Nov 05, 2024 10:00 IST
11Min read
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Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
Oct 18, 2024 10:01 IST
10 Min read
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Innovation is key to thriving; survival is relatively easy: Sahil Shah
Oct 15, 2024 15:14 IST
5 Min read
Case Studies
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Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
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Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign
Nov 04, 2024 10:20 IST
3Min read
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Case Study: How Zepto's festive campaign used AI to give Soan Papdi an image makeover
Oct 28, 2024 15:14 IST
3 Min read
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Case Study: Here's how Goibibo blended humour, influencers & flash sales to celebrate its 15th anniversary
Oct 21, 2024 10:00 IST
7 Min read
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Case Study: How FNP’s storytelling during Raksha Bandhan led to an organic surge in brand search volumes
Oct 11, 2024 10:00 IST
3 Min read
Campaign Spot
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Your heart deserves attention: Aditya Birla Health Insurance’s #LetsFaceIt campaign shows you how
Nov 04, 2024 13:21 IST
3 Min read
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Anurag Kashyap signs up for guerilla marketing with Rebound
Oct 28, 2024 12:13 IST
2Min read
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Guest Post
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Transforming real estate marketing with virtual experiences & AI solutions
Nov 06, 2024 10:00 IST
4 Min read
Why Culture is the key to building unforgettable campaigns
Nov 06, 2024 10:00 IST
4Min read
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Strategies to identify the most compatible mediums to market your brand in India
Nov 05, 2024 10:00 IST
5 Min read
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Samosa Snippets
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Marketing therapy: Lessons from Shrinking on connecting with your audience
Nov 04, 2024 10:00 IST
7 Min read
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Delhi techie snags JioHotstar domain; sparks legal drama with Reliance
Oct 25, 2024 15:21 IST
8Min read
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Where culture meets modernity: Sabhyata’s creative social media approach
Oct 24, 2024 10:00 IST
6 Min read
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Movie Marketing
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Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4 Min read
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GOAT’s marketing efforts rely on Vijay’s popularity and the genre’s mass-y appeal
Sep 06, 2024 18:39 IST
4Min read
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