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What brings advertisers to TV in 2025?
Nov 21, 2025
09:21
IST
9 Min read
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Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST 5Min read
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Latest Stories
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Ad Spot: WhatsApp, Chelsea, Amazon & more
Nov 22, 2025
10:00
IST 3 Min read
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Federal court considers structural fixes after Google found to hold illegal ad monopoly
Nov 21, 2025
18:50
IST 2Min read
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News
Federal court considers structural fixes after Google found to hold illegal ad monopoly
Nov 21, 2025
18:50
IST 2 Min read
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WhatsApp gets Instagram notes-like feature update
Nov 21, 2025
15:28
IST 1Min read
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Meta expands sharing features for Hyperscape Capture digital worlds
Nov 21, 2025
11:42
IST
2 Min read
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Industry Updates
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Neil French, adman who reshaped Asian advertising, passes away at 81
Nov 21, 2025
18:19
IST 3 Min read
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Priya Goutham and Keerthana Chandrasekaran launch integrated marketing services company
Nov 21, 2025
16:53
IST 1Min read
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Topical Spot
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Children's Day brand campaigns that rethink modern childhood
Nov 14, 2025
15:03
IST 2 Min read
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Brands campaigns that championed kindness
Nov 13, 2025
17:57
IST 2Min read
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Experts Speak
What brings advertisers to TV in 2025?
Nov 21, 2025
09:21
IST 9 Min read
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Influencer marketing now takes 20-30% of wedding-season media budgets
Nov 20, 2025
18:17
IST 6Min read
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Interviews
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Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5 Min read
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
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Case Studies
Case Study: How Mangaldeep’s digital Deepotsav enabled remote participation in Ayodhya’s Diwali
Nov 21, 2025
12:18
IST 5 Min read
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Case Study: How Pulse used a Chhath Puja-themed game to build regional digital engagement
Nov 19, 2025
13:01
IST 5Min read
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Case Study: How Chef Sanjeev Kapoor’s digital identity got a modern makeover
Nov 11, 2025
10:00
IST
3 Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST
3 Min read
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST
4 Min read
Campaign Spot
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Galaxy’s new ad with Mrunal Thakur aims to take the guilt out of self-indulgence
Nov 17, 2025
11:33
IST 2 Min read
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STAR Health Insurance's new campaign shows how simple stories can speak louder with AI
Nov 11, 2025
15:45
IST 3Min read
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Guest Post
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Why every wedding is a masterclass in emotional branding
Nov 18, 2025
10:00
IST 6 Min read
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Luxury experiences of tomorrow: Fusion of physical and digital touchpoints
Nov 10, 2025
11:03
IST 6Min read
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How personal branding won Zohran Mamdani's race & what brands can learn from it
Nov 06, 2025
14:40
IST
5 Min read
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The growth of local language influencers in India and the growing demand
Oct 28, 2025
10:00
IST
4 Min read
Samosa Snippets
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The unlearning of the ‘strong, silent man’: A look at masculinity in ads then and now
Nov 19, 2025
14:40
IST 4 Min read
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The ad I want my kids to remember me by
Nov 14, 2025
09:00
IST 5Min read
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Movie Marketing
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4 Min read
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4Min read
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