FMCG & E-com boost Diwali ad spends; auto takes a backseat
Nov 11, 2024 11:13 IST
4 Min read
Are misleading ads by start-ups a sign of a deeper governance malaise?
Nov 11, 2024 11:09 IST
4Min read
Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage Indian youth during Halloween
Nov 11, 2024 12:29 IST
5 Min read
Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
News
X plans freemium version of Grok AI chatbot to boost user access
Nov 11, 2024 14:57 IST
2 Min read
Lilian Weng departs OpenAI in latest shift among AI safety researchers
Nov 11, 2024 12:34 IST
2Min read
Political ad spending surpasses ₹6 crore in the Maharashtra elections
Nov 08, 2024 18:30 IST
3 Min read
Google India reports ₹31,221 crore in advertising revenue for FY24
Nov 08, 2024 15:14 IST
2 Min read
Industry Updates
WPP scales up investment in India with new Chennai campus
Nov 11, 2024 16:45 IST
2 Min read
Google India's Mansi Khanna elevated to Director of Ads, Brand and Reputation Marketing
Nov 11, 2024 16:43 IST
1Min read
Topical Spot
How brands utilised Ganji Chudail's appeal for relatable marketing
Nov 07, 2024 19:11 IST
3 Min read
50 Diwali campaigns that lit up the festivities this year
Oct 30, 2024 10:31 IST
2Min read
How brands 'Dil-luminatified' their marketing for Diljit's concert
Oct 28, 2024 17:22 IST
3 Min read
Experts Speak
FMCG & E-com boost Diwali ad spends; auto takes a backseat
Nov 11, 2024 11:13 IST
4 Min read
Did Diwali ads stand out this year? Creative heads disagree
Nov 08, 2024 13:24 IST
4Min read
Interviews
Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Nov 07, 2024 10:00 IST
9 Min read
Emotional storytelling has become a key strategy for FMCG brands during festive: Somasree Bose Awasthi
Nov 06, 2024 10:00 IST
8Min read
Gen Z disengages if content feels too branded or like an ad: iQOO’s Nipun Marya
Oct 18, 2024 10:01 IST
10 Min read
Case Studies
Case Study: How CASA BACARDÍ blended cinema, salons & social events to engage Indian youth during Halloween
Nov 11, 2024 12:29 IST
5 Min read
Case Study: How Burger King invited customers to roast their worst coffee moments to drive engagement
Nov 08, 2024 11:46 IST
5Min read
Case Study: How Badshah Masala used colours, recipes & influencers to celebrate Navratri
Nov 05, 2024 10:15 IST
4 Min read
Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led campaign
Nov 04, 2024 10:20 IST
3 Min read
Case Study: How Zepto's festive campaign used AI to give Soan Papdi an image makeover
Oct 28, 2024 15:14 IST
3 Min read
Campaign Spot
Moo Deng the Hippo recommends ‘H for Handwashing' with Lifebuoy
Nov 11, 2024 19:20 IST
3 Min read
vivo India takes the CGI route to announce the launch of luxurious V40-series lineup
Nov 07, 2024 14:42 IST
1Min read
Guest Post
Are misleading ads by start-ups a sign of a deeper governance malaise?
Nov 11, 2024 11:09 IST
4 Min read
Preparing OOH for a sustainable future
Nov 07, 2024 10:15 IST
4Min read
Transforming real estate marketing with virtual experiences & AI solutions
Nov 06, 2024 10:00 IST
4 Min read
Strategies to identify the most compatible mediums to market your brand in India
Nov 05, 2024 10:00 IST
5 Min read
Samosa Snippets
Marketing therapy: Lessons from Shrinking on connecting with your audience
Nov 04, 2024 10:00 IST
7 Min read
Delhi techie snags JioHotstar domain; sparks legal drama with Reliance
Oct 25, 2024 15:21 IST
8Min read
Where culture meets modernity: Sabhyata’s creative social media approach
Oct 24, 2024 10:00 IST
6 Min read
Movie Marketing
Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for Diwali
Nov 08, 2024 19:51 IST
6 Min read
Emily in Paris Season 4’s marketing features fashion, partnerships, and a Roman holiday
Sep 13, 2024 20:41 IST
4Min read