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Women’s cricket could see a 30-40% sponsorship uplift after World Cup win
Nov 04, 2025
15:07
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9 Min read
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How Janaki Paati has shaped Sweet Karam Coffee’s digital voice
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Latest Stories
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Nothing's Pranay Rao joins Sebamed india as CMO
Nov 05, 2025
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NCLAT lifts WhatsApp data sharing ban, upholds Rs 213.14 cr fine on Meta
Nov 05, 2025
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News
NCLAT lifts WhatsApp data sharing ban, upholds Rs 213.14 cr fine on Meta
Nov 05, 2025
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YouTube rolls out AI editing, dual streaming, and paid metrics
Nov 05, 2025
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Industry Updates
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Apoorva Nanda rejoins BPE as AVP - Head of Marketing & International Marketing
Nov 04, 2025
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Topical Spot
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Brands betting on global sports to mark India’s next marketing frontier
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Brands celebrate India's victory in Women's World Cup 2025
Nov 03, 2025
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Experts Speak
Women’s cricket could see a 30-40% sponsorship uplift after World Cup win
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Do we need to label it yet? What leaders think about the new AI mandate
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Interviews
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
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BIBA allocates its highest visibility and 40-45% of spends to festive months
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Case Studies
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
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Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
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Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
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Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
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Campaign Spot
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Mia by Tanishq turns an everyday calendar into a reminder to pause and feel precious
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Guest Post
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Diwali 2025: OOH industry grows with record spends, regional surge, & digital reinvention
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The growth of local language influencers in India and the growing demand
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Post-festive marketing: Sustaining momentum beyond the holiday rush
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Samosa Snippets
How Janaki Paati has shaped Sweet Karam Coffee’s digital voice
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How Japanese anime, manga and movies became global tourism magnet
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
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