/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
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Influencer rate cards surge 15-30% as brands spend ₹700 crore this festive season
Sep 22, 2025
09:00
IST
6 Min read
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Brand Saga: How Spotify’s marketing tuned into culture to transform listening habits
Sep 22, 2025
11:10
IST 7Min read
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Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST
4 Min read
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/socialsamosa/media/media_files/2025/09/18/best-festive-campaigns-2025-09-18-17-10-00.png)
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/socialsamosa/media/media_files/2025/09/17/libas-festive-spend-2025-09-17-16-46-29.png)
Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST
9 Min read
/socialsamosa/media/media_files/2025/09/17/34-1-2025-09-17-17-39-30.jpg)
Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
News
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X plans AI overhaul of recommendation system by November
Sep 22, 2025
11:31
IST 1 Min read
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Business Insider sues Google over alleged manipulation of digital ad markets
Sep 22, 2025
11:16
IST 2Min read
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China halts Google antitrust probe, escalates pressure on US chipmakers
Sep 19, 2025
17:11
IST
2 Min read
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/socialsamosa/media/media_files/2025/09/19/3-2025-09-19-11-46-14.jpg)
Industry Updates
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Vigor Media Worldwide secures PR mandate for Siyaram’s DEVO
Sep 22, 2025
13:18
IST 1 Min read
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Odisha govt spent Rs 380.95 Cr on advertisements in 3 years
Sep 22, 2025
12:56
IST 1Min read
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/socialsamosa/media/media_files/2025/09/22/10-2-2025-09-22-11-59-50.jpg)
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Topical Spot
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A consolidated list of Asia Cup 2025 sponsors
Sep 15, 2025
18:35
IST 2 Min read
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When brand campaigns made us uncomfortable for the right reasons
Sep 11, 2025
18:50
IST 2Min read
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Experts Speak
Influencer rate cards surge 15-30% as brands spend ₹700 crore this festive season
Sep 22, 2025
09:00
IST 6 Min read
/socialsamosa/media/media_files/2025/09/18/best-festive-campaigns-2025-09-18-17-10-00.png)
Do the best festive campaigns begin at home?
Sep 19, 2025
09:00
IST 5Min read
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/socialsamosa/media/media_files/2025/09/15/branding-and-packaging-festive-2025-09-15-15-44-11.png)
/socialsamosa/media/media_files/2025/09/12/beauty-brands-festive-season-2025-09-12-19-06-40.jpg)
Interviews
/socialsamosa/media/media_files/2025/09/17/libas-festive-spend-2025-09-17-16-46-29.png)
Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST 9 Min read
/socialsamosa/media/media_files/2025/09/03/narayana-health-dr-ashish-bajaj-2025-09-03-18-22-10.jpg)
Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7Min read
/socialsamosa/media/media_files/2025/08/22/vikas-nair-real-estate-marketing-2025-08-22-17-35-35.jpg)
/socialsamosa/media/media_files/2025/08/13/nestle-india-milkmaid-manav-sahni-2025-08-13-13-58-46.jpg)
/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
Case Studies
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST 6 Min read
/socialsamosa/media/media_files/2025/09/12/amfi-onam-campaign-nehru-trophy-2025-09-12-19-23-03.png)
Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST 4Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
/socialsamosa/media/media_files/2025/09/08/swiggy-case-study-2025-09-08-15-04-50.png)
Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
/socialsamosa/media/media_files/2025/08/19/fi-20-2025-08-19-16-55-28.png)
Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST
4 Min read
Campaign Spot
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CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2 Min read
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2Min read
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/socialsamosa/media/media_files/2025/08/26/fi-47-2025-08-26-15-08-42.png)
/socialsamosa/media/media_files/2025/08/21/3890-2025-08-21-17-48-48.jpg)
Guest Post
/socialsamosa/media/media_files/2025/09/19/47-2025-09-19-19-07-18.jpg)
Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST 4 Min read
/socialsamosa/media/media_files/2025/09/18/37-5-2025-09-18-19-00-47.jpg)
From virality to value: How brands can build long-term equity through festive campaigns
Sep 19, 2025
09:59
IST 4Min read
Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
/socialsamosa/media/media_files/2025/09/16/60-2025-09-16-19-34-00.jpg)
How emotional contexts like ‘Swiftynomics’ are rewriting brand playbooks
Sep 17, 2025
09:00
IST
3 Min read
/socialsamosa/media/media_files/2025/09/11/jacob-joseph-2025-09-11-10-53-00.jpg)
Samosa Snippets
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST 5 Min read
/socialsamosa/media/media_files/2025/09/01/fi-66-2025-09-01-16-15-07.png)
A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6Min read
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/socialsamosa/media/media_files/2025/08/28/feature-image-3-1-2025-08-28-17-27-06.jpg)
/socialsamosa/media/media_files/2025/08/19/rhode-social-media-2025-08-19-14-23-28.png)
Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
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