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Navratri 2025 to draw 30K nightly footfalls, boosting Gujarat’s ad spends
Sep 23, 2025
09:45
IST
6 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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News
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TRAI’s draft amendment eases audit burden for small TV distributors
Sep 23, 2025
12:22
IST 2 Min read
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X revenue slips to $707M in Q2 after 2.2% drop from Q1
Sep 23, 2025
11:37
IST 2Min read
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Business Insider sues Google over alleged manipulation of digital ad markets
Sep 22, 2025
11:16
IST
2 Min read
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China halts Google antitrust probe, escalates pressure on US chipmakers
Sep 19, 2025
17:11
IST
2 Min read
Industry Updates
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The One Club for Creativity & Google open registrations for Portfolio Night 2025
Sep 23, 2025
18:48
IST 2 Min read
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The Reppro wins India PR Mandate for University of Worcester
Sep 23, 2025
18:19
IST 2Min read
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/socialsamosa/media/media_files/2025/09/23/washington-sundar-2025-09-23-16-07-06.jpg)
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Topical Spot
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When campaigns highlighted sign languages as a voice beyond words
Sep 23, 2025
17:17
IST 1 Min read
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A consolidated list of Asia Cup 2025 sponsors
Sep 15, 2025
18:35
IST 2Min read
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Experts Speak
Navratri 2025 to draw 30K nightly footfalls, boosting Gujarat’s ad spends
Sep 23, 2025
09:45
IST 6 Min read
/socialsamosa/media/media_files/2025/09/22/influencer-marketing-during-festive-season-2025-09-22-11-59-20.jpg)
Influencer rate cards surge 15-30% as brands spend ₹700 crore this festive season
Sep 22, 2025
09:00
IST 6Min read
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Interviews
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST 9 Min read
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7Min read
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/socialsamosa/media/media_files/2025/08/13/nestle-india-milkmaid-manav-sahni-2025-08-13-13-58-46.jpg)
/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
Case Studies
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Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST 3 Min read
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST 6Min read
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST
4 Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
Campaign Spot
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CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2 Min read
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2Min read
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Guest Post
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Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST 4 Min read
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From virality to value: How brands can build long-term equity through festive campaigns
Sep 19, 2025
09:59
IST 4Min read
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Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
/socialsamosa/media/media_files/2025/09/16/60-2025-09-16-19-34-00.jpg)
How emotional contexts like ‘Swiftynomics’ are rewriting brand playbooks
Sep 17, 2025
09:00
IST
3 Min read
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Samosa Snippets
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Looks familiar: How everyday foods play a role in Heinz's marketing
Sep 23, 2025
09:00
IST 5 Min read
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST 5Min read
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Movie Marketing
Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7 Min read
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5Min read
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/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)
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