Tanishq’s marketing chief on crafting heartfelt festive ads
Frozen food brands turn monsoon cravings into instant indulgence with Qcom & nostalgia marketing
News
Elon Musk to introduce ads in Grok's responses
OpenAI launches ChatGPT-5
Instagram rolls out reposts, interactive map, & social reels discovery tools
Instagram details new performance metrics, including audience growth insights
Industry Updates
OMD Worldwide appoints Ellen Griffin as Global COO
Zomato onboards Shah Rukh Khan as its new brand ambassador
Topical Spot
Friendship day brand creatives tap into nostalgia, humour, and heart
The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
Frozen food brands turn monsoon cravings into instant indulgence with Qcom & nostalgia marketing
Can festive campaign timing make or break your ROI?
Interviews
Curry Nation’s Priti Nair and Nagessh Pannaswami on building a culture-led agency
Durgesh Kaushik breaks down Reddit’s ad strategy
Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Case Studies
Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Campaign Spot
Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Google's campaign pairs Dr. Dre’s beats with a dig at Apple’s AI rollout
Guest Post
Marketing mortality: Walking the line between emotion & ethics
How AI & tech are helping brands refine user engagement
How AI is transforming the ad tech stack & revolutionising digital advertising