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Social Throwback 2023: From personalisation to reimagination, AI trends that took shape

#SocialThrowback

Social Throwback 2023: From personalisation to reimagination, AI trends that took shape

A year of personalisation, reimagination in content generation, newer designations, the rise of AI agencies and an attempt to work towards sustainability – AI takes centre stage in advertising in 2023. We look at these innovations and speak to experts to find out how AI has progressed this year.

By Shamita Islur

Dec 06, 2023 19:17 IST logo

9 Min read

Social Throwback 2023: Top 50 Indian ad campaigns

#SocialThrowback

Social Throwback 2023: Top 50 Indian ad campaigns

By Harshal Thakur

Dec 05, 2023 16:29 IST logo

3Min read

Case Study: How Havmor used a viral social media post to urge people to opt for ice-creams over Soan Papdi this Diwali

Case Study: How Havmor used a viral social media post to urge people to opt for ice-creams over Soan Papdi this Diwali

By Social Samosa

Dec 05, 2023 17:18 IST logo

3 Min read

Social Throwback 2023: The year of rebranding & connecting with Gen-Z

#SocialThrowback

Social Throwback 2023: The year of rebranding & connecting with Gen-Z

By Sneha Medda

Dec 04, 2023 19:07 IST logo

8 Min read

Social Throwback 2023: A year of AI and premium features on YouTube

#SocialThrowback

Social Throwback 2023: A year of AI and premium features on YouTube

By Nishita Kunder

Dec 04, 2023 13:53 IST logo

4 Min read

85.05% marketers are experimenting with AI: MMA Global India report

85.05% marketers are experimenting with AI: MMA Global India report

By Social Samosa

Dec 06, 2023 17:06 IST logo

3 Min read