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Why more digital spends won’t mean more certainty in 2026
Jan 09, 2026
09:21
IST
7 Min read
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Brands break down their media strategy and mix for Bigg Boss Marathi
Jan 08, 2026
09:00
IST 5Min read
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Latest Stories
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MasterChef India announces brand sponsorships for upcoming season
Jan 09, 2026
19:25
IST 2 Min read
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Tata Mumbai Marathon announces brand partners for 21st edition
Jan 09, 2026
19:05
IST 2Min read
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News
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Google rolls out new Gemini in Gmail with multiple features
Jan 09, 2026
18:57
IST 2 Min read
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OpenAI rolls out AI suite for hospitals and healthcare systems
Jan 09, 2026
16:07
IST 2Min read
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Industry Updates
MasterChef India announces brand sponsorships for upcoming season
Jan 09, 2026
19:25
IST 2 Min read
Tata Mumbai Marathon announces brand partners for 21st edition
Jan 09, 2026
19:05
IST 2Min read
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Topical Spot
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These brands are posting WhatsApp status on Instagram
Jan 09, 2026
17:48
IST 2 Min read
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WPL 2026 draws new league and team sponsors
Jan 08, 2026
16:57
IST 2Min read
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Experts Speak
Why more digital spends won’t mean more certainty in 2026
Jan 09, 2026
09:21
IST 7 Min read
Brands break down their media strategy and mix for Bigg Boss Marathi
Jan 08, 2026
09:00
IST 5Min read
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Interviews
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Manish Tolani of Hilton on the rise of experience-led storytelling in hospitality
Jan 05, 2026
09:00
IST 13 Min read
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Being known is easy, being understood takes sustained effort: Sapna Desai
Dec 30, 2025
09:00
IST 8Min read
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Case Studies
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3 Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
IST 7Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
IST
4 Min read
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Case Study: Zepto’s Mithai Wars turned Diwali mithai choices into an election-style contest
Dec 16, 2025
11:21
IST
5 Min read
Campaign Spot
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Dove’s new campaign reframes rebirth through stories of repair and resilience
Jan 09, 2026
16:32
IST 2 Min read
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Truecaller launches ‘1930 Ka Farak’ campaign to reinforce cybercrime helpline recall
Jan 08, 2026
12:00
IST 2Min read
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Guest Post
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Social media trends to watch in 2026
Jan 08, 2026
09:00
IST 4 Min read
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Digital marketing industry wrap-up 2025: A defining year of acceleration & reinvention
Dec 24, 2025
14:17
IST 4Min read
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Samosa Snippets
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A decade of AI: From support tool to replacement
Jan 08, 2026
17:51
IST 6 Min read
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Why Vinod Kunj says regional advertising must be lived, not translated
Jan 07, 2026
10:31
IST 7Min read
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/socialsamosa/media/media_files/2025/12/23/fi-1-2025-12-23-02-03-48.png)
Movie Marketing
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5 Min read
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Inside Wicked: For Good’s fan-driven, collaboration-heavy marketing for the sequel
Nov 21, 2025
13:19
IST 4Min read
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