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Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Jul 03, 2025 10:00 IST
7 Min read
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After a volatile H1, advertising anticipates smoother sailing in H2
Jul 02, 2025 20:27 IST
7Min read
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Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12 Min read
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Mayur Hola on building the brand that doesn’t take itself seriously
Jun 30, 2025 15:50 IST
2 Min read
News
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Microsoft lays off 9,000 employees in one of its largest workforce reductions
Jul 03, 2025 10:36 IST
2 Min read
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X to pilot AI-generated community notes: Report
Jul 02, 2025 10:56 IST
1Min read
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Karnataka HC objects to X corp lawyer referring to officials as ‘Tom, Dick and Harry’
Jul 02, 2025 10:36 IST
2 Min read
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/socialsamosa/media/media_files/2025/07/01/meta-to-enforce-sebi-compliant-verification-for-securities-and-investment-ads-in-india-2025-07-01-10-50-38.png)
Meta to enforce SEBI-compliant verification for securities & investment ads in India
Jul 01, 2025 10:50 IST
2 Min read
Industry Updates
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Wavemaker appoints Maitri Dedhia as Group Head
Jul 03, 2025 12:58 IST
1 Min read
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Meghna Chettri joins AdLift India as VP – Business Acceleration
Jul 03, 2025 12:19 IST
1Min read
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Topical Spot
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2 Min read
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Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2Min read
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Experts Speak
After a volatile H1, advertising anticipates smoother sailing in H2
Jul 02, 2025 20:27 IST
7 Min read
/socialsamosa/media/media_files/2025/06/30/india-pharma-industry-needs-creative-facelift-2025-06-30-19-37-27.jpg)
Does India's pharma industry need a creative facelift?
Jul 01, 2025 16:23 IST
7Min read
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Interviews
Cost is the biggest factor driving brand interest in AI-led content: Vivek Anchalia
Jul 03, 2025 10:00 IST
7 Min read
/socialsamosa/media/media_files/2025/07/02/35-1-2025-07-02-01-39-03.jpg)
Raylin Valles of Ducktape Studio on making ads that don’t kill the idea
Jul 02, 2025 10:00 IST
12Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
Case Studies
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
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Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Jun 10, 2025 10:30 IST
6 Min read
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Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Jun 05, 2025 11:01 IST
6 Min read
Campaign Spot
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Shark Tank India's new ad roasts India's toxic corporate culture
Jun 25, 2025 17:05 IST
2 Min read
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Meta AI's campaign blends into daily life with stories rooted in routine
Jun 17, 2025 17:21 IST
3Min read
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Guest Post
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Healthcare brands lead the way at Pandharpur Yatra 2025
Jul 02, 2025 14:26 IST
5 Min read
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The Gen Z factor: Why our agency culture is changing from within
Jul 01, 2025 10:00 IST
3Min read
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/socialsamosa/media/media_files/2025/06/26/aditya-mehendale-2025-06-26-11-41-51.jpg)
/socialsamosa/media/media_files/2025/06/19/mahima-mathur-2025-06-19-19-55-06.jpg)
Samosa Snippets
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Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6 Min read
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Inside Zohran Mamdani’s meme-led NYC mayoral campaign
Jun 24, 2025 11:39 IST
6Min read
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Movie Marketing
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
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