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Why Popeyes is holding off on mass media in Mumbai for now: Gaurav Pande explains
Aug 07, 2025
09:00
IST
5 Min read
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Can festive campaign timing make or break your ROI?
Aug 06, 2025
13:59
IST
5Min read
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News
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Instagram rolls out reposts, interactive map, & social reels discovery tools
Aug 07, 2025
11:37
IST
2 Min read
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WhatsApp introduces tools to curb scam messaging
Aug 06, 2025
19:01
IST
2Min read
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Instagram details new performance metrics, including audience growth insights
Aug 05, 2025
10:35
IST
2 Min read
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CCI orders probe into Google's Adtech dominance after ADIF complaint
Aug 04, 2025
12:08
IST
3 Min read
Industry Updates
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AWS India names Milind Pande as Head of Marketing for India & South Asia
Aug 06, 2025
19:07
IST
1 Min read
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Meru Life announces Kalpesh Patel as Co-Founder, COO & Head of Technology
Aug 06, 2025
19:04
IST
2Min read
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Topical Spot
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025
17:42
IST
2Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
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Experts Speak
Can festive campaign timing make or break your ROI?
Aug 06, 2025
13:59
IST
5 Min read
/socialsamosa/media/media_files/2025/08/05/ads-middle-class-aspirational-ads-2025-08-05-12-58-01.png)
Is advertising keeping pace with the changing Indian middle class?
Aug 05, 2025
15:19
IST
8Min read
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/socialsamosa/media/media_files/2025/07/28/sexual-wellness-brands-navigating-restrictions-2025-07-28-09-08-07.jpg)
Interviews
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Curry Nation’s Priti Nair and Nagessh Pannaswami on building a culture-led agency
Aug 06, 2025
10:00
IST
4 Min read
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Durgesh Kaushik breaks down Reddit’s ad strategy
Jul 31, 2025
10:31
IST
6Min read
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Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025
12:49
IST
6 Min read
/socialsamosa/media/media_files/2025/07/17/73-2-2025-07-17-18-18-07.jpg)
Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025
16:20
IST
13 Min read
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Case Studies
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
/socialsamosa/media/media_files/2025/07/28/awl-agri-business-rath-yatra-campaign-2025-07-28-18-12-21.jpg)
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5Min read
/socialsamosa/media/media_files/2025/07/24/zoff-foods-converted-a-viral-turmeric-trend-into-a-ugc-campaign-2025-07-24-12-27-43.png)
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025
15:08
IST
3 Min read
Campaign Spot
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Google's campaign pairs Dr. Dre’s beats with a dig at Apple’s AI rollout
Aug 06, 2025
19:32
IST
1 Min read
/socialsamosa/media/media_files/2025/08/06/3590-2025-08-06-16-55-05.jpg)
L&T Finance introduces AI-powered microsite featuring Jasprit Bumrah, extends 'Aapke Business Ka Game Changer' campaign
Aug 06, 2025
17:06
IST
3Min read
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/socialsamosa/media/media_files/2025/07/16/zomato-celebrates-indias-spirit-of-grit-with-its-latest-campaign-fuel-your-hustle-2025-07-16-15-31-06.png)
Guest Post
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Marketing mortality: Walking the line between emotion & ethics
Aug 04, 2025
11:18
IST
3 Min read
/socialsamosa/media/media_files/2025/07/30/santosh-shukla-2025-07-30-11-10-54.jpg)
How AI & tech are helping brands refine user engagement
Jul 30, 2025
11:16
IST
4Min read
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/socialsamosa/media/media_files/2025/07/25/15-2-2025-07-25-16-41-10.jpg)
/socialsamosa/media/media_files/2025/07/15/uday-kumar-haliga-2025-07-15-18-43-53.jpg)
How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025
11:02
IST
7 Min read
Samosa Snippets
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Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST
2 Min read
/socialsamosa/media/media_files/2025/08/02/harshad-and-kainaz-2025-08-02-13-17-13.png)
I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
Aug 02, 2025
18:34
IST
9Min read
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/socialsamosa/media/media_files/2025/07/24/rajah-chaudhry-2025-07-24-17-55-37.jpg)
/socialsamosa/media/media_files/2025/07/22/women-footballers-brand-value-2025-07-22-13-19-29.png)
Movie Marketing
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST
6 Min read
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)
Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025
12:23
IST
8Min read
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