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With jewellery prices soaring, festive advertising turns to timeless traditions
Aug 20, 2025
12:15
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8 Min read
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Now streaming: The Pulse Magazine OTT & CTV edition 2025
Aug 20, 2025
13:04
IST 4Min read
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Fake followers are rising, can influencer marketing still be trusted?
Aug 20, 2025
10:00
IST
4 Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
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14:23
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5 Min read
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News
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YouTube launches comment moderation, effect maker and brand collaboration features
Aug 20, 2025
11:36
IST 2 Min read
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Meta rolls out free AI translation for reels
Aug 20, 2025
11:26
IST 1Min read
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Advertisers face fewer manual targeting options as Meta pushes AI tools
Aug 18, 2025
11:29
IST
2 Min read
Industry Updates
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Ipsos announces Jean Laurent Poitou as Chief Executive Officer
Aug 20, 2025
18:46
IST 2 Min read
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Rishabh Dua joins aha OTT as Associate VP - Ad Sales, Revenue and Partnerships
Aug 20, 2025
18:20
IST 1Min read
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Topical Spot
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Independence Day 2025: Brand campaigns evoke pride & joy
Aug 14, 2025
15:19
IST 2 Min read
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST 1Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
Experts Speak
With jewellery prices soaring, festive advertising turns to timeless traditions
Aug 20, 2025
12:15
IST 8 Min read
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Authenticity & innovation shape Onam ads 2025
Aug 19, 2025
09:56
IST 6Min read
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Interviews
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST 7 Min read
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Shekhar Banerjee on the fragmented media ecosystem of 2025
Aug 13, 2025
10:35
IST 7Min read
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Case Studies
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6 Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST 4Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
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4 Min read
Campaign Spot
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India Gate’s latest campaign celebrates Indian values through stories and shared meals
Aug 19, 2025
16:10
IST 3 Min read
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Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Aug 07, 2025
13:00
IST 2Min read
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Guest Post
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Fake followers are rising, can influencer marketing still be trusted?
Aug 20, 2025
10:00
IST 4 Min read
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How brands win (and lose) the tricolour game on Independence Day
Aug 14, 2025
13:13
IST 5Min read
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Samosa Snippets
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST 5 Min read
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Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST 2Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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