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Are nostalgic ads working on Gen Z?
Sep 10, 2025
09:44
IST
6 Min read
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When you’re on two calls at once: Inside ad agencies during festive season
Sep 09, 2025
09:00
IST 7Min read
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
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News
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Meta AI rulebook allowed sexualised child content & misinformation: Report
Sep 10, 2025
18:28
IST 2 Min read
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Ex-IPS officer moves Bombay HC against YouTube over alleged stamp duty evasion
Sep 10, 2025
15:31
IST 2Min read
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Google Gemini rolls out audio uploads for transcription & summarisation
Sep 10, 2025
11:47
IST
2 Min read
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Industry Updates
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Dabur announces Jasleen Kohli as Deputy General Manager for Digital Marketing
Sep 10, 2025
18:45
IST 1 Min read
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Kisna by H.K. Jewels group appoints Prashant Awasthi as CMO
Sep 10, 2025
17:06
IST 1Min read
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Topical Spot
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Why Formula 1 is the new playground for luxury brands
Sep 08, 2025
18:33
IST 2 Min read
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Teacher’s Day campaigns that pay tribute to our educators
Sep 05, 2025
19:23
IST 2Min read
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Taylor Swift's engagement news turns brands into Swifties overnight
Aug 29, 2025
15:23
IST
2 Min read
Experts Speak
Are nostalgic ads working on Gen Z?
Sep 10, 2025
09:44
IST 6 Min read
When you’re on two calls at once: Inside ad agencies during festive season
Sep 09, 2025
09:00
IST 7Min read
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/socialsamosa/media/media_files/2025/09/05/gst-reforms-festive-adex-2025-09-05-17-10-34.jpg)
/socialsamosa/media/media_files/2025/09/05/teachers-day-aggie-2025-09-05-11-23-48.jpg)
Interviews
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7 Min read
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People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
Case Studies
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST 4 Min read
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST 4Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST
6 Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
Campaign Spot
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Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula
Aug 29, 2025
17:52
IST 3 Min read
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TransUnion CIBIL’s campaign brings Amar Chitra Katha characters into finance education
Aug 26, 2025
15:36
IST 3Min read
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Guest Post
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Why purpose-driven Influencer marketing will outshine discount-led campaigns this festive
Sep 08, 2025
11:26
IST 4 Min read
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How do Indian consumers emotionally respond to 'auspiciousness' in brand storytelling?
Sep 02, 2025
14:46
IST 4Min read
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Samosa Snippets
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A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6 Min read
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J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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