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New Online Gaming Bill separates esports from gambling, bans money games
Aug 21, 2025
09:20
IST
10 Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST 7Min read
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST
4 Min read
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News
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OpenAI’s Sam Altman confirms ChatGPT-6 is in the works
Aug 21, 2025
14:31
IST 1 Min read
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Google Photos introduces new AI-powered editing features
Aug 21, 2025
11:51
IST 1Min read
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YouTube launches comment moderation, effect maker and brand collaboration features
Aug 20, 2025
11:36
IST
2 Min read
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Industry Updates
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Yakult Danone names Taapsee Pannu as brand ambassador
Aug 21, 2025
18:59
IST 2 Min read
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Saikot Das joins Arvind Fashion as Chief Brand & Strategy Officer
Aug 21, 2025
18:58
IST 1Min read
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Topical Spot
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Independence Day 2025: Brand campaigns evoke pride & joy
Aug 14, 2025
15:19
IST 2 Min read
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST 1Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
Experts Speak
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With jewellery prices soaring, festive advertising turns to timeless traditions
Aug 20, 2025
12:15
IST 8 Min read
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Authenticity & innovation shape Onam ads 2025
Aug 19, 2025
09:56
IST 6Min read
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Interviews
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST 7 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST 7Min read
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/socialsamosa/media/media_files/2025/08/05/avi-kumar-fnp-2025-08-05-18-46-14.jpg)
/socialsamosa/media/media_files/2025/08/07/roli-shrivastava-2025-08-07-14-40-46.jpg)
Case Studies
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST 4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
/socialsamosa/media/media_files/2025/07/28/awl-agri-business-rath-yatra-campaign-2025-07-28-18-12-21.jpg)
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
Campaign Spot
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Airbnb Originals launches in India with Ananya Panday’s Style Edit
Aug 21, 2025
17:51
IST 2 Min read
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India Gate’s latest campaign celebrates Indian values through stories and shared meals
Aug 19, 2025
16:10
IST 3Min read
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Guest Post
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Fake followers are rising, can influencer marketing still be trusted?
Aug 20, 2025
10:00
IST 4 Min read
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How brands win (and lose) the tricolour game on Independence Day
Aug 14, 2025
13:13
IST 5Min read
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Samosa Snippets
New Online Gaming Bill separates esports from gambling, bans money games
Aug 21, 2025
09:20
IST 10 Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST 5Min read
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/socialsamosa/media/media_files/2025/08/02/harshad-and-kainaz-2025-08-02-13-17-13.png)
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
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