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Tier-2 creators took the lead in festive-season influencer marketing
Nov 05, 2025
12:46
IST
5 Min read
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Women’s cricket could see a 30-40% sponsorship uplift after World Cup win
Nov 04, 2025
15:07
IST 9Min read
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Latest Stories
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The Quick Call: Canva’s Chandrika Deb on AI, localisation & future of design in India
Nov 05, 2025
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IST 2 Min read
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Yogesh Apte joins Baroda BNP Paribas Mutual Fund as Head of Digital Business
Nov 05, 2025
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Retail outages cost $1 mn per hour while AI adoption in observability hits 50%: Report
Nov 05, 2025
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News
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NCLAT lifts WhatsApp data sharing ban, upholds Rs 213.14 cr fine on Meta
Nov 05, 2025
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IST 1 Min read
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YouTube rolls out AI editing, dual streaming, and paid metrics
Nov 05, 2025
11:47
IST 2Min read
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Industry Updates
Yogesh Apte joins Baroda BNP Paribas Mutual Fund as Head of Digital Business
Nov 05, 2025
18:58
IST 1 Min read
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Atul Projects announces Piyush Niljikar as Head of Marketing
Nov 05, 2025
18:50
IST 2Min read
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Topical Spot
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Brands betting on global sports to mark India’s next marketing frontier
Nov 03, 2025
18:55
IST 2 Min read
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Brands celebrate India's victory in Women's World Cup 2025
Nov 03, 2025
12:04
IST 2Min read
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Experts Speak
Tier-2 creators took the lead in festive-season influencer marketing
Nov 05, 2025
12:46
IST 5 Min read
Women’s cricket could see a 30-40% sponsorship uplift after World Cup win
Nov 04, 2025
15:07
IST 9Min read
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Interviews
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST 8Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
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7 Min read
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
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5 Min read
Case Studies
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
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IST 4 Min read
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Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
Oct 30, 2025
10:00
IST 6Min read
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Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
Oct 29, 2025
13:53
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4 Min read
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Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
Oct 23, 2025
13:28
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4 Min read
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Case Study: How Instamart's 'InstaUllulympics' celebrated Durga Puja with twist on tradition
Oct 21, 2025
10:00
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5 Min read
Campaign Spot
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KFC’s latest campaign welcomes flyers home with ‘The Great KFC Feastival’
Nov 04, 2025
16:13
IST 2 Min read
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Mia by Tanishq turns an everyday calendar into a reminder to pause and feel precious
Nov 03, 2025
15:16
IST 2Min read
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Guest Post
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Diwali 2025: OOH industry grows with record spends, regional surge, & digital reinvention
Nov 04, 2025
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IST 5 Min read
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The growth of local language influencers in India and the growing demand
Oct 28, 2025
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IST 4Min read
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Post-festive marketing: Sustaining momentum beyond the holiday rush
Oct 27, 2025
11:24
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3 Min read
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Samosa Snippets
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Esports and digital gaming is brands' new battleground
Nov 05, 2025
17:24
IST 3 Min read
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How Janaki Paati has shaped Sweet Karam Coffee’s digital voice
Nov 05, 2025
09:00
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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