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Why homecoming is at the heart of North Indian Diwali campaigns
Oct 16, 2025
16:42
IST
7 Min read
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Mia by Tanishq’s Shyamala Ramanan outlines a renewed marketing plan to target Gen Z
Oct 16, 2025
09:00
IST 5Min read
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Case Study: How Mangaldeep used a sensory tunnel to make a traditional ritual relevant for a new generation
Oct 16, 2025
09:00
IST
5 Min read
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Case Study: How Campa used immersive tech to cut through Kolkata's festive ad clutter
Oct 15, 2025
09:00
IST
3 Min read
Latest Stories
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How brands turn the homecoming emotion into Diwali marketing gold
Oct 16, 2025
18:33
IST 4 Min read
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Swa Diamonds names Preity G Zinta as brand ambassador
Oct 16, 2025
18:31
IST 1Min read
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News
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ChatGPT to act more human-like, says CEO Altman
Oct 16, 2025
12:15
IST 2 Min read
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Meta partners with Arm to optimise AI infrastructure and softwares
Oct 16, 2025
11:58
IST 2Min read
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YouTube Shopping Affiliate Program gains traction among Indian creators
Oct 14, 2025
19:00
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2 Min read
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Google updates guidance on misrepresentation policy for advertisers
Oct 14, 2025
11:53
IST
1 Min read
Industry Updates
Swa Diamonds names Preity G Zinta as brand ambassador
Oct 16, 2025
18:31
IST 1 Min read
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Jeevansathi rebrands with refreshed typography and logo
Oct 16, 2025
16:09
IST 1Min read
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Topical Spot
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Memorable Diwali campaigns that redefined the festive narrative
Oct 15, 2025
18:01
IST 2 Min read
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How brands are backing women’s cricket in the ODI World Cup 2025
Oct 13, 2025
17:37
IST 2Min read
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Experts Speak
Why homecoming is at the heart of North Indian Diwali campaigns
Oct 16, 2025
16:42
IST 7 Min read
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How apparel brands sparked festive joy this season
Oct 16, 2025
13:36
IST 6Min read
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Interviews
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Renault India allocates over half its marketing budget to digital, says Francisco Hidalgo
Oct 15, 2025
13:05
IST 12 Min read
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST 5Min read
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Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Oct 03, 2025
11:12
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7 Min read
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
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9 Min read
Case Studies
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Case Study: How Mangaldeep used a sensory tunnel to make a traditional ritual relevant for a new generation
Oct 16, 2025
09:00
IST 5 Min read
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Case Study: How Campa used immersive tech to cut through Kolkata's festive ad clutter
Oct 15, 2025
09:00
IST 3Min read
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Case Study: How ICICI Lombard turned a metro station into a mixed reality Ganesh Chaturthi experience
Oct 08, 2025
10:00
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4 Min read
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Case Study: How Bingo! Tedhe Medhe used a viral reel and memes to capture youth culture online
Oct 06, 2025
15:57
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6 Min read
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Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST
4 Min read
Campaign Spot
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Tanmay Bhat & Rohan Joshi reunite for Noice’s chaotic Diwali ad
Oct 15, 2025
13:47
IST 3 Min read
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Seagram’s 100 Pipers Travel Gear amplifies its ‘Be Remembered for Good’ philosophy by spotlighting real changemakers
Oct 14, 2025
12:55
IST 2Min read
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Guest Post
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Phishing scams surge during Diwali: Steps to stay safe
Oct 16, 2025
18:29
IST 3 Min read
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Festivals, weddings, and GST 2.0: Will the season spark spending?
Oct 16, 2025
09:00
IST 4Min read
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Influencer marketing in 2025: How creators are shaping the festive season
Oct 14, 2025
10:00
IST
5 Min read
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Samosa Snippets
How brands turn the homecoming emotion into Diwali marketing gold
Oct 16, 2025
18:33
IST 4 Min read
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How Kerala Tourism markets peace through every travel experience
Oct 14, 2025
18:49
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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