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Do the best festive campaigns begin at home?
Sep 19, 2025
09:00
IST
5 Min read
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From virality to value: How brands can build long-term equity through festive campaigns
Sep 19, 2025
09:59
IST 4Min read
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
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9 Min read
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Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
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4 Min read
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
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5 Min read
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News
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China halts Google antitrust probe, escalates pressure on US chipmakers
Sep 19, 2025
17:11
IST 2 Min read
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YouTube introduces Demand Gen Drops for advertisers
Sep 19, 2025
11:54
IST 1Min read
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Reddit pushes Google talks to turn search users into active community members
Sep 18, 2025
11:55
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1 Min read
Industry Updates
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Nexus Select Mall Management appoints Shonali Shetty as VP - Digital & Branding
Sep 19, 2025
19:10
IST 1 Min read
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Anymind Group launches Avatar Bank on its AI-powered live commerce platform
Sep 19, 2025
18:36
IST 1Min read
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Topical Spot
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A consolidated list of Asia Cup 2025 sponsors
Sep 15, 2025
18:35
IST 2 Min read
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When brand campaigns made us uncomfortable for the right reasons
Sep 11, 2025
18:50
IST 2Min read
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Experts Speak
Do the best festive campaigns begin at home?
Sep 19, 2025
09:00
IST 5 Min read
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Q-com ad rates climb 20-30%, with festive slots nearing 40% spike
Sep 17, 2025
09:00
IST 7Min read
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Interviews
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST 9 Min read
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
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7 Min read
Case Studies
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST 6 Min read
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST 4Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
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4 Min read
Campaign Spot
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CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2 Min read
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2Min read
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Guest Post
From virality to value: How brands can build long-term equity through festive campaigns
Sep 19, 2025
09:59
IST 4 Min read
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Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST 4Min read
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How emotional contexts like ‘Swiftynomics’ are rewriting brand playbooks
Sep 17, 2025
09:00
IST
3 Min read
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Samosa Snippets
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST 5 Min read
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A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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