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Ganesh Chaturthi ad spend to grow 10-15% despite inflationary headwinds
Aug 26, 2025
09:00
IST
7 Min read
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Lessons in destination marketing from Tourism Australia
Aug 26, 2025
16:29
IST 5Min read
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News
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Musk’s X and xAI sues Apple, OpenAI over alleged antitrust violations
Aug 26, 2025
11:48
IST 2 Min read
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Meta partners with Midjourney for AI image and video tools
Aug 25, 2025
19:01
IST 1Min read
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xAI makes Grok 2.5 available to developers, offers Grok 4 free temporarily
Aug 25, 2025
13:02
IST
1 Min read
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Instagram adds Retention chart & Skip Rate as new performance metrics for reels
Aug 25, 2025
11:38
IST
1 Min read
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Meta introduces AI-powered advertising features ahead of holiday season
Aug 22, 2025
11:40
IST
2 Min read
Industry Updates
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Ban on Real Money Gaming wipes out Rs 15 billion in IPL ad revenue
Aug 26, 2025
19:29
IST 3 Min read
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Perfetti Van Melle's Gunjan Khetan joins MMA Global India Advisory Board
Aug 26, 2025
17:57
IST 1Min read
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Topical Spot
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TransUnion CIBIL’s campaign brings Amar Chitra Katha characters into finance education
Aug 26, 2025
15:36
IST 3 Min read
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Onam 2025 campaigns: How brands are telling stories of tradition and togetherness
Aug 25, 2025
14:20
IST 2Min read
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST
1 Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
Experts Speak
Ganesh Chaturthi ad spend to grow 10-15% despite inflationary headwinds
Aug 26, 2025
09:00
IST 7 Min read
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Onam ad spends rise 15–20% on the back of buoyant consumer demand
Aug 25, 2025
10:16
IST 6Min read
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Interviews
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Festive spikes push influencer marketing’s share in our media mix: Milkmaid’s Manav Sahni
Aug 22, 2025
09:00
IST 8 Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST 7Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
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Case Studies
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST 4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
Campaign Spot
TransUnion CIBIL’s campaign brings Amar Chitra Katha characters into finance education
Aug 26, 2025
15:36
IST 3 Min read
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Airbnb Originals launches in India with Ananya Panday’s Style Edit
Aug 21, 2025
17:51
IST 2Min read
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Guest Post
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Bus Stations as the beating heart of 360-degree rural marketing, this Ganesh Chaturthi
Aug 26, 2025
10:00
IST 3 Min read
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Building culture-first brands during the festive season
Aug 25, 2025
09:00
IST 3Min read
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Fake followers are rising, can influencer marketing still be trusted?
Aug 20, 2025
10:00
IST
4 Min read
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Samosa Snippets
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST 5 Min read
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Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST 2Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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