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Navratri and the art of colour marketing
Sep 24, 2025
09:34
IST
6 Min read
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Navratri 2025 to draw 30K nightly footfalls, boosting Gujarat’s ad spends
Sep 23, 2025
09:45
IST 6Min read
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News
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YouTube rolls out comment filters & automated live-stream highlights
Sep 24, 2025
11:51
IST 1 Min read
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WhatsApp rolls out in-app message translation feature
Sep 24, 2025
11:10
IST 1Min read
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TRAI’s draft amendment eases audit burden for small TV distributors
Sep 23, 2025
12:22
IST
2 Min read
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Industry Updates
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Straightline Solutions bags mandate for Filmfare Bollywood 2025
Sep 24, 2025
19:23
IST 1 Min read
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Actimedia secures PR mandate for Senco Gold & Diamonds
Sep 24, 2025
18:36
IST 1Min read
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Topical Spot
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The thinnest video trend is here and brands are getting in on the fun
Sep 24, 2025
17:38
IST 2 Min read
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When campaigns highlighted sign languages as a voice beyond words
Sep 23, 2025
17:17
IST 1Min read
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Experts Speak
Navratri and the art of colour marketing
Sep 24, 2025
09:34
IST 6 Min read
Navratri 2025 to draw 30K nightly footfalls, boosting Gujarat’s ad spends
Sep 23, 2025
09:45
IST 6Min read
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Interviews
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST 9 Min read
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Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7Min read
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/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
Case Studies
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Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST 3 Min read
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST 6Min read
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Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST
4 Min read
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Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
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Case Study: How Swiggy used live cricket moments to engage viewers across CTV & Mobile
Sep 10, 2025
10:00
IST
4 Min read
Campaign Spot
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CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2 Min read
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MG Hector marks six years by celebrating owners through everyday touchpoints
Sep 12, 2025
18:51
IST 2Min read
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Guest Post
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Brandification of faith
Sep 24, 2025
13:47
IST 4 Min read
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Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST 4Min read
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Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
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How emotional contexts like ‘Swiftynomics’ are rewriting brand playbooks
Sep 17, 2025
09:00
IST
3 Min read
Samosa Snippets
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Retail & FMCG drive 29-39% hiring growth in August
Sep 24, 2025
15:59
IST 3 Min read
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Looks familiar: How everyday foods play a role in Heinz's marketing
Sep 23, 2025
09:00
IST 5Min read
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST
5 Min read
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Movie Marketing
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7 Min read
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5Min read
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