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This Diwali, brands bet on humour to connect with Gen Z
Oct 10, 2025
09:00
IST
5 Min read
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How Pulse Candy uses on-ground activations and AI in festive campaigns
Oct 10, 2025
09:00
IST 6Min read
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News
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Meta introduces Hindi & Portuguese support for AI-powered reels translation
Oct 10, 2025
12:51
IST 1 Min read
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YouTube to allow some banned creators to return
Oct 10, 2025
11:55
IST 2Min read
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Google to invest $10 bn in 1 GW data centre cluster in Visakhapatnam
Oct 08, 2025
15:52
IST
2 Min read
Industry Updates
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Steve Madden names Shanaya Kapoor as brand ambassador
Oct 10, 2025
18:11
IST 1 Min read
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Ceuticoz appoints Arvin Mondal as Head of Marketing
Oct 10, 2025
17:54
IST 1Min read
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Topical Spot
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Brand campaigns shaping mental health conversations in 2025
Oct 10, 2025
15:13
IST 3 Min read
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Apple's blue screen of death adds up to age old brand wars
Oct 08, 2025
18:55
IST 2Min read
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Experts Speak
This Diwali, brands bet on humour to connect with Gen Z
Oct 10, 2025
09:00
IST 5 Min read
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Auto festive AdEx set to grow 10-15% amid GST cuts and Diwali optimism
Oct 09, 2025
13:16
IST 4Min read
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Interviews
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST 5 Min read
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Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Oct 03, 2025
11:12
IST 7Min read
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Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST
9 Min read
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Case Studies
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Case Study: How ICICI Lombard turned a metro station into a mixed reality Ganesh Chaturthi experience
Oct 08, 2025
10:00
IST 4 Min read
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Case Study: How Bingo! Tedhe Medhe used a viral reel and memes to capture youth culture online
Oct 06, 2025
15:57
IST 6Min read
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Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST
4 Min read
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Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST
3 Min read
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Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST
6 Min read
Campaign Spot
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realme partners with Warner Bros. for Game of Thrones-themed smartphones in India
Oct 08, 2025
17:04
IST 2 Min read
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Skechers showcases India’s running spirit with Bumrah and Chhetri
Oct 01, 2025
16:34
IST 2Min read
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Guest Post
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What can marketing learn from Mixology?
Oct 09, 2025
09:00
IST 3 Min read
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India's agentic AI revolution: 80% of businesses are making self-driving systems
Sep 30, 2025
11:37
IST 6Min read
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Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST
4 Min read
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Samosa Snippets
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Hiring in A&M industry rises 8-15% amid festive demand
Oct 10, 2025
09:00
IST 2 Min read
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A look at Flipkart's marketing for Big Billion Days Sale
Sep 26, 2025
09:00
IST 4Min read
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From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST
5 Min read
Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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