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Onam ad spends rise 15–20% on the back of buoyant consumer demand
Aug 25, 2025
10:16
IST
6 Min read
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Why is Bigg Boss released during the festive season every year? Mahesh Shetty explains
Aug 25, 2025
10:07
IST 5Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
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News
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Meta partners with Midjourney for AI image and video tools
Aug 25, 2025
19:01
IST 1 Min read
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xAI makes Grok 2.5 available to developers, offers Grok 4 free temporarily
Aug 25, 2025
13:02
IST 1Min read
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Instagram adds Retention chart & Skip Rate as new performance metrics for reels
Aug 25, 2025
11:38
IST
1 Min read
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Meta introduces AI-powered advertising features ahead of holiday season
Aug 22, 2025
11:40
IST
2 Min read
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Instagram rolls out feature to link reels, letting creators build series
Aug 22, 2025
11:27
IST
1 Min read
Industry Updates
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Shantanu Sapre rejoins Lowe Lintas as Chief Business Officer
Aug 25, 2025
19:04
IST 1 Min read
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CCPA charges VLCC with Rs 3 lakh fine for misleading ads
Aug 25, 2025
18:58
IST 2Min read
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Topical Spot
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Onam 2025 campaigns: How brands are telling stories of tradition and togetherness
Aug 25, 2025
14:20
IST 2 Min read
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Independence Day 2025: Brand campaigns evoke pride & joy
Aug 14, 2025
15:19
IST 2Min read
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST
1 Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
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Experts Speak
Onam ad spends rise 15–20% on the back of buoyant consumer demand
Aug 25, 2025
10:16
IST 6 Min read
/socialsamosa/media/media_files/2025/08/22/trump-tariffs-2025-08-22-11-39-44.jpg)
Trump’s 50% tariffs could reshape India’s festive ad spend
Aug 22, 2025
11:26
IST 6Min read
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Interviews
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Festive spikes push influencer marketing’s share in our media mix: Milkmaid’s Manav Sahni
Aug 22, 2025
09:00
IST 8 Min read
/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST 7Min read
/socialsamosa/media/media_files/2025/08/14/shreya-malpani-and-antonio-bautista-2025-08-14-05-34-13.png)
Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
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Case Studies
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST 4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
/socialsamosa/media/media_files/2025/07/28/awl-agri-business-rath-yatra-campaign-2025-07-28-18-12-21.jpg)
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
Campaign Spot
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Airbnb Originals launches in India with Ananya Panday’s Style Edit
Aug 21, 2025
17:51
IST 2 Min read
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India Gate’s latest campaign celebrates Indian values through stories and shared meals
Aug 19, 2025
16:10
IST 3Min read
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Guest Post
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Building culture-first brands during the festive season
Aug 25, 2025
09:00
IST 3 Min read
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Stop using tomorrow's technology to do yesterday's work
Aug 22, 2025
13:15
IST 4Min read
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Fake followers are rising, can influencer marketing still be trusted?
Aug 20, 2025
10:00
IST
4 Min read
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Samosa Snippets
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST 5 Min read
/socialsamosa/media/media_files/2025/08/04/am-job-trends-2025-08-04-12-50-51.jpg)
Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST 2Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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