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Are queer creators only remembered in June?
Jun 27, 2025 14:55 IST
6 Min read
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Nihal Ranjan on crafting a brand voice for Jockey India that speaks to Gen Z
Jun 27, 2025 10:56 IST
5Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2 Min read
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News
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Google launches experimental AI app ‘Doppl’ for virtual outfit try-ons
Jun 27, 2025 11:54 IST
1 Min read
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Threads rolls out voice & time-limited content filters in hidden words update
Jun 27, 2025 11:14 IST
1Min read
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Industry Updates
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Welspun onboards Vidya Balan as brand ambassador
Jun 27, 2025 12:59 IST
2 Min read
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MiQ rolls out Sigma, an AI-based platform for programmatic advertising
Jun 26, 2025 17:12 IST
3Min read
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Topical Spot
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025 19:02 IST
2 Min read
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Father’s Day campaigns that celebrate the quiet strength and everyday heroism of dads
Jun 16, 2025 09:00 IST
2Min read
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Experts Speak
Are queer creators only remembered in June?
Jun 27, 2025 14:55 IST
6 Min read
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The branding evolution of Indian chess grandmasters
Jun 26, 2025 15:13 IST
7Min read
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Interviews
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40% of cinema advertisers this year are first-timers: Gautam Dutta, PVR INOX
Jun 24, 2025 10:00 IST
4 Min read
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The Pant Project’s Sukita Tapadia on why reaching the right audience is more important than going viral
Jun 02, 2025 10:00 IST
10Min read
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Learning boundaries from French advertising culture with Youri Guerassimov
May 26, 2025 15:02 IST
7 Min read
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Case Studies
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Case Study: How Badshah Masala’s Mother’s Day campaign prompted families to reflect on kitchen hierarchies
Jun 24, 2025 15:29 IST
6 Min read
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Case Study: How NESCAFÉ tapped into the Minecraft craze to woo Gen Z gamers
Jun 19, 2025 12:03 IST
6Min read
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Case Study: How Bhool Chuk Maaf used fictional job ads & social banter to build its story arc through meme-led storytelling
Jun 11, 2025 19:03 IST
4 Min read
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Case Study: How Plush & Blinkit challenged period stigma, one envelope at a time
Jun 10, 2025 10:30 IST
6 Min read
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Case Study: How ShareChat & Moj used regional creators to drive travel interest in Resorts World Sentosa
Jun 05, 2025 11:01 IST
6 Min read
Campaign Spot
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Shark Tank India's new ad roasts India's toxic corporate culture
Jun 25, 2025 17:05 IST
2 Min read
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Meta AI's campaign blends into daily life with stories rooted in routine
Jun 17, 2025 17:21 IST
3Min read
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Guest Post
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Waiting to see Queer joy in ads
Jun 25, 2025 10:00 IST
4 Min read
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In the business of emotion, is there enough emotional safety?
Jun 23, 2025 13:16 IST
4Min read
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Samosa Snippets
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Culture recap: 5 moments from June that had the internet buzzing
Jun 27, 2025 18:28 IST
6 Min read
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Inside Zohran Mamdani’s meme-led NYC mayoral campaign
Jun 24, 2025 11:39 IST
6Min read
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Movie Marketing
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Inside Netflix’s high-stakes marketing playbook for Squid Game Season 3
Jun 27, 2025 18:08 IST
4 Min read
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Housefull 5 fuels marketing intrigue by releasing two versions of the film simultaneously
Jun 05, 2025 16:37 IST
4Min read
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