/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
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Authenticity & innovation shape Onam ads 2025
Aug 19, 2025
09:56
IST
6 Min read
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All play and healthy food: Tata Soulfull’s formula for targeting young hearts
Aug 19, 2025
10:00
IST 6Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST
6 Min read
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News
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Meta expected to launch Hypernova smart glasses at Connect 2025
Aug 19, 2025
11:43
IST 1 Min read
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Instagram may consider screenshots as new engagement metric
Aug 19, 2025
11:28
IST 1Min read
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Advertisers face fewer manual targeting options as Meta pushes AI tools
Aug 18, 2025
11:29
IST
2 Min read
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Google now lets users choose Preferred Sources to search in India and U.S.
Aug 14, 2025
12:01
IST
1 Min read
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Industry Updates
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Aditi Chakravarty joins Apparel group India as Marketing Head
Aug 19, 2025
19:12
IST 1 Min read
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VIP Industries reduces FY25 ad spend by nearly 29%: Report
Aug 19, 2025
19:08
IST 1Min read
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/socialsamosa/media/media_files/2025/08/19/35-2-2025-08-19-17-40-16.jpg)
/socialsamosa/media/media_files/2025/08/19/fi-2025-08-19-14-41-09.jpg)
Topical Spot
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Independence Day 2025: Brand campaigns evoke pride & joy
Aug 14, 2025
15:19
IST 1 Min read
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST 1Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
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/socialsamosa/media/media_files/2025/06/25/xv-2025-06-25-19-06-26.png)
Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
Experts Speak
Authenticity & innovation shape Onam ads 2025
Aug 19, 2025
09:56
IST 6 Min read
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The Whole Truth under the microscope
Aug 18, 2025
12:27
IST 8Min read
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Interviews
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST 7 Min read
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Shekhar Banerjee on the fragmented media ecosystem of 2025
Aug 13, 2025
10:35
IST 7Min read
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/socialsamosa/media/media_files/2025/08/07/roli-shrivastava-2025-08-07-14-40-46.jpg)
/socialsamosa/media/media_files/2025/08/06/15-2x-2025-08-06-15-15-49.jpg)
Case Studies
/socialsamosa/media/media_files/2025/08/18/sas-2025-08-18-14-38-52.png)
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6 Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST 4Min read
/socialsamosa/media/media_files/2025/07/28/awl-agri-business-rath-yatra-campaign-2025-07-28-18-12-21.jpg)
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
Campaign Spot
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India Gate’s latest campaign celebrates Indian values through stories and shared meals
Aug 19, 2025
16:10
IST 3 Min read
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Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Aug 07, 2025
13:00
IST 2Min read
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/socialsamosa/media/media_files/2025/08/06/3590-2025-08-06-16-55-05.jpg)
/socialsamosa/media/media_files/2025/07/21/untitled-design-2025-07-21-17-14-31.png)
Guest Post
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How brands win (and lose) the tricolour game on Independence Day
Aug 14, 2025
13:13
IST 5 Min read
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Unity is now Voldemort in advertising
Aug 14, 2025
12:34
IST 3Min read
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/socialsamosa/media/media_files/2025/07/30/santosh-shukla-2025-07-30-11-10-54.jpg)
Samosa Snippets
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST 5 Min read
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Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST 2Min read
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/socialsamosa/media/media_files/2025/07/22/women-footballers-brand-value-2025-07-22-13-19-29.png)
/socialsamosa/media/media_files/2025/07/22/world-mango-day-brands-2025-07-22-18-04-01.png)
Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
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