/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/10/08/ai-festive-ads-2025-10-08-01-31-11.jpg)
Will AI ever create another festive ad worth remembering?
Oct 08, 2025
09:01
IST
8 Min read
/socialsamosa/media/media_files/2025/10/08/shubha-pai-2025-10-08-09-51-17.jpg)
What’s powering Diwali: Google India’s Shubha Pai on YouTube and CTV Campaigns
Oct 08, 2025
09:54
IST 4Min read
/socialsamosa/media/media_files/2025/10/07/gaurav-banerjee-60-2025-10-07-13-17-54.png)
Case Study: How ICICI Lombard turned a metro station into a mixed reality Ganesh Chaturthi experience
Oct 08, 2025
10:00
IST
4 Min read
/socialsamosa/media/media_files/2025/10/06/paint-brands-festive-marketing-2025-10-06-16-38-49.jpg)
/socialsamosa/media/media_files/2025/10/06/ai-bubble-2025-10-06-19-42-01.jpg)
/socialsamosa/media/media_files/2025/10/06/gaurav-banerjee-54-2025-10-06-17-10-02.png)
/socialsamosa/media/media_files/2025/10/03/festive-media-inflation-2025-10-03-18-53-29.png)
/socialsamosa/media/media_files/2025/10/03/mars-petcare-ayesha-huda-2025-10-03-11-48-26.jpg)
You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST
5 Min read
News
/socialsamosa/media/media_files/2025/10/08/45-2025-10-08-15-31-43.jpg)
Google to invest $10 bn in 1 GW data centre cluster in Visakhapatnam
Oct 08, 2025
15:52
IST 2 Min read
/socialsamosa/media/media_files/2025/10/08/26-1-2025-10-08-12-00-50.jpg)
X renames verified organisations to X Premium Business
Oct 08, 2025
12:23
IST 2Min read
/socialsamosa/media/media_files/2025/10/08/8-3-2025-10-08-11-22-02.jpg)
/socialsamosa/media/media_files/2025/10/07/gaurav-banerjee-64-2025-10-07-18-36-29.png)
/socialsamosa/media/media_files/2025/10/07/chat-gpt-crosses-800m-2025-10-07-16-31-49.png)
Industry Updates
/socialsamosa/media/media_files/2025/10/08/any-mind-2025-10-08-19-06-43.png)
Influencer-led short videos achieve 53% effectiveness for awareness: Report
Oct 08, 2025
19:09
IST 2 Min read
/socialsamosa/media/media_files/2025/10/08/gaurav-banerjee-69-2025-10-08-18-47-04.png)
Sumit Kumar & Kareena Batija win Portfolio Night 2025 in Mumbai & virtual editions
Oct 08, 2025
18:51
IST 2Min read
/socialsamosa/media/media_files/2025/10/08/harmeet-kaur-2025-10-08-18-46-47.png)
/socialsamosa/media/media_files/2025/10/08/bajaj-2025-10-08-18-39-42.png)
/socialsamosa/media/media_files/2025/10/08/bmw-2025-10-08-18-29-03.png)
Topical Spot
/socialsamosa/media/media_files/2025/10/08/gaurav-banerjee-67-2025-10-08-18-33-06.png)
Apple's blue screen of death adds up to age old brand wars
Oct 08, 2025
18:55
IST 2 Min read
/socialsamosa/media/media_files/2025/10/06/gaurav-banerjee-54-2025-10-06-17-10-02.png)
Inside the brand identities of McLaren’s Lando Norris & Oscar Piastri
Oct 07, 2025
11:43
IST 2Min read
/socialsamosa/media/media_files/2025/10/03/gaurav-banerjee-50-2025-10-03-16-06-13.png)
/socialsamosa/media/media_files/2025/10/01/gaurav-banerjee-44-2025-10-01-15-26-37.png)
/socialsamosa/media/media_files/2025/09/29/gaurav-banerjee-34-2025-09-29-17-58-12.png)
Experts Speak
Will AI ever create another festive ad worth remembering?
Oct 08, 2025
09:01
IST 8 Min read
/socialsamosa/media/media_files/2025/10/06/paint-brands-festive-marketing-2025-10-06-16-38-49.jpg)
Paint brands give festive marketing a fresh coat of storytelling as competition intensifies
Oct 07, 2025
10:06
IST 6Min read
/socialsamosa/media/media_files/2025/10/01/rise-in-agency-led-consultancies-2025-10-01-17-36-04.jpg)
/socialsamosa/media/media_files/2025/09/30/durga-puja-2025-09-30-19-30-31.png)
Interviews
/socialsamosa/media/media_files/2025/10/03/mars-petcare-ayesha-huda-2025-10-03-11-48-26.jpg)
You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
IST 5 Min read
/socialsamosa/media/media_files/2025/10/01/hyper-connect-kiran-khadke-2025-10-01-17-11-16.jpg)
Lessons in creativity and brand-building from Hyper Connect’s Kiran Khadke
Oct 03, 2025
11:12
IST 7Min read
/socialsamosa/media/media_files/2025/09/29/rahul-mathew-2025-09-29-17-39-29.jpg)
/socialsamosa/media/media_files/2025/09/17/libas-festive-spend-2025-09-17-16-46-29.png)
Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST
9 Min read
/socialsamosa/media/media_files/2025/09/03/narayana-health-dr-ashish-bajaj-2025-09-03-18-22-10.jpg)
Case Studies
/socialsamosa/media/media_files/2025/10/07/gaurav-banerjee-60-2025-10-07-13-17-54.png)
Case Study: How ICICI Lombard turned a metro station into a mixed reality Ganesh Chaturthi experience
Oct 08, 2025
10:00
IST 4 Min read
/socialsamosa/media/media_files/2025/10/06/gaurav-banerjee-53-2025-10-06-15-32-26.png)
Case Study: How Bingo! Tedhe Medhe used a viral reel and memes to capture youth culture online
Oct 06, 2025
15:57
IST 6Min read
/socialsamosa/media/media_files/2025/09/24/hgvhg-2025-09-24-18-25-21.png)
Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST
4 Min read
/socialsamosa/media/media_files/2025/09/17/238-2025-09-17-14-40-44.jpg)
Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST
3 Min read
/socialsamosa/media/media_files/2025/09/17/ashirvaad-case-study-rath-yatra-activation-2025-09-17-18-37-14.png)
Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST
6 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/10/08/4390-2025-10-08-15-11-30.jpg)
realme partners with Warner Bros. for Game of Thrones-themed smartphones in India
Oct 08, 2025
17:04
IST 2 Min read
/socialsamosa/media/media_files/2025/10/01/3490-2025-10-01-16-10-47.jpg)
Skechers showcases India’s running spirit with Bumrah and Chhetri
Oct 01, 2025
16:34
IST 2Min read
/socialsamosa/media/media_files/2025/09/30/gaurav-banerjee-38-2025-09-30-13-13-59.png)
/socialsamosa/media/media_files/2025/09/26/gaurav-banerjee-26-2025-09-26-18-25-17.png)
/socialsamosa/media/media_files/2025/09/15/fi-52-2025-09-15-18-28-01.png)
Guest Post
/socialsamosa/media/media_files/2025/09/30/fi-all-templates-1-2025-09-30-11-34-51.jpg)
India's agentic AI revolution: 80% of businesses are making self-driving systems
Sep 30, 2025
11:37
IST 6 Min read
/socialsamosa/media/media_files/2025/09/24/gaurav-banerjee-15-2025-09-24-13-43-03.png)
Brandification of faith
Sep 24, 2025
13:47
IST 4Min read
/socialsamosa/media/media_files/2025/09/19/47-2025-09-19-19-07-18.jpg)
Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST
4 Min read
/socialsamosa/media/media_files/2025/09/18/37-5-2025-09-18-19-00-47.jpg)
/socialsamosa/media/media_files/2025/09/17/34-1-2025-09-17-17-39-30.jpg)
Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
Samosa Snippets
/socialsamosa/media/media_files/2025/09/25/gaurav-banerjee-22-2025-09-25-18-11-39.png)
A look at Flipkart's marketing for Big Billion Days Sale
Sep 26, 2025
09:00
IST 4 Min read
/socialsamosa/media/media_files/2025/09/24/job-trends-aug-2025-09-24-15-58-04.jpg)
Retail & FMCG drive 25-39% hiring growth in August
Sep 24, 2025
15:59
IST 3Min read
/socialsamosa/media/media_files/2025/09/22/gaurav-banerjee-7-2025-09-22-13-28-35.png)
/socialsamosa/media/media_files/2025/09/17/zouk-sm-strategy-2025-09-17-12-45-40.png)
From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST
5 Min read
/socialsamosa/media/media_files/2025/09/01/fi-66-2025-09-01-16-15-07.png)
Movie Marketing
/socialsamosa/media/media_files/2025/09/25/bads-of-bollywood-2025-09-25-18-34-18.png)
When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
/socialsamosa/media/media_files/2025/09/23/demon-slayer-infinity-castle-marketing-2025-09-23-13-15-20.jpg)
Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
/socialsamosa/media/media_files/2025/08/08/ohasohfdqpud-2025-08-08-19-03-46.png)
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)