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FMCG brands bet big on digital and quick commerce to fuel festive sales
Sep 02, 2025
09:00
IST
7 Min read
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How do Indian consumers emotionally respond to 'auspiciousness' in brand storytelling?
Sep 02, 2025
14:46
IST 4Min read
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News
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Bias in age-guessing software threatens rollout of Australia’s teen social media ban
Sep 02, 2025
12:58
IST 2 Min read
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OpenAI could build a 1-gigawatt AI data centre in India
Sep 02, 2025
12:22
IST 2Min read
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Meta reportedly let users create celebrity AI chatbots without consent
Sep 01, 2025
16:47
IST
2 Min read
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Industry Updates
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Glance names Mansi Jain as Chief Operating Officer
Sep 02, 2025
19:21
IST 1 Min read
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FTA Global wins digital marketing mandate for Hombale Films’ HombaleVerse
Sep 02, 2025
19:10
IST 1Min read
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Topical Spot
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Ganesh Chaturthi 2025: How brands are going beyond hoardings to create experiences
Sep 01, 2025
18:04
IST 3 Min read
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Taylor Swift's engagement news turns brands into Swifties overnight
Aug 29, 2025
15:23
IST 2Min read
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Experts Speak
FMCG brands bet big on digital and quick commerce to fuel festive sales
Sep 02, 2025
09:00
IST 7 Min read
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How brands can better connect with regional India this festive season
Sep 01, 2025
09:00
IST 7Min read
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Interviews
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People-centric & culturally rooted: Vikas Nair on the future of real estate marketing
Aug 28, 2025
09:08
IST 7 Min read
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Festive spikes push influencer marketing’s share in our media mix: Milkmaid’s Manav Sahni
Aug 22, 2025
09:00
IST 8Min read
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Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
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Case Studies
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Case Study: How Agoda turned trip planning into an AI-powered experience with Ayushmann Khurrana
Aug 21, 2025
12:36
IST 4 Min read
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Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Aug 18, 2025
14:42
IST 6Min read
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST
4 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
Campaign Spot
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Gap’s Viral Katseye campaign navigates a modern culture war with a classic formula
Aug 29, 2025
17:52
IST 3 Min read
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TransUnion CIBIL’s campaign brings Amar Chitra Katha characters into finance education
Aug 26, 2025
15:36
IST 3Min read
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Guest Post
How do Indian consumers emotionally respond to 'auspiciousness' in brand storytelling?
Sep 02, 2025
14:46
IST 4 Min read
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Negotiating with giants: Inside the business of OTT content deals
Aug 28, 2025
14:01
IST 3Min read
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Samosa Snippets
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A lookback at August 2025 cultural hits, from food to fashion
Sep 01, 2025
18:17
IST 6 Min read
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J7 calls it ‘a merger of equals’ as it sets sights on 25% growth
Aug 29, 2025
09:00
IST 6Min read
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Hailey Bieber’s social media blueprint that made Rhode a billion-dollar brand
Aug 19, 2025
14:23
IST
5 Min read
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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