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/socialsamosa/media/media_files/2025/06/09/leaderboard-new-pulse-772575.png)
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What does Indian pride look like in ads today?
Aug 14, 2025
13:11
IST
5 Min read
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Creative minds recall Independence Day ads that still give them goosebumps
Aug 14, 2025
10:00
IST 7Min read
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST
7 Min read
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/socialsamosa/media/media_files/2025/08/11/nirzery-2025-08-11-19-10-35.jpg)
News
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Google now lets users choose Preferred Sources to search in India and U.S.
Aug 14, 2025
12:01
IST 1 Min read
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Google introduces Commerce Media Suite ahead of festive season
Aug 14, 2025
11:21
IST 1Min read
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Industry Updates
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Ashish Chakravarty to step down from his current role at McCann Worldgroup
Aug 14, 2025
19:38
IST 1 Min read
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Google India's Marketing Director Neha Barjatya leaves after 14 years
Aug 14, 2025
18:52
IST 1Min read
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Topical Spot
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Independence Day 2025: Brand campaigns evoke pride & joy
Aug 14, 2025
15:19
IST 1 Min read
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST 1Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
Experts Speak
What does Indian pride look like in ads today?
Aug 14, 2025
13:11
IST 5 Min read
Creative minds recall Independence Day ads that still give them goosebumps
Aug 14, 2025
10:00
IST 7Min read
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/socialsamosa/media/media_files/2025/08/11/real-estate-ads-2025-08-11-09-18-46.jpg)
/socialsamosa/media/media_files/2025/08/06/frozen-food-brands-monsoon-marketing-2025-08-06-18-40-58.jpg)
Interviews
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Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Aug 14, 2025
16:06
IST 7 Min read
/socialsamosa/media/media_files/2025/08/13/shekhar-banerjee-2025-08-13-10-35-05.jpg)
Shekhar Banerjee on the fragmented media ecosystem of 2025
Aug 13, 2025
10:35
IST 7Min read
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/socialsamosa/media/media_files/2025/08/06/15-2x-2025-08-06-15-15-49.jpg)
Case Studies
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST 4 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST 5Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025
15:08
IST
3 Min read
Campaign Spot
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Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Aug 07, 2025
13:00
IST 2 Min read
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Google's campaign pairs Dr. Dre’s beats with a dig at Apple’s AI rollout
Aug 06, 2025
19:32
IST 1Min read
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Guest Post
/socialsamosa/media/media_files/2025/08/14/independence-day-tricolour-2025-08-14-12-57-25.jpg)
How brands win (and lose) the tricolour game on Independence Day
Aug 14, 2025
13:13
IST 5 Min read
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Unity is now Voldemort in advertising
Aug 14, 2025
12:34
IST 3Min read
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Samosa Snippets
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Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST 2 Min read
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I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
Aug 02, 2025
18:34
IST 9Min read
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/socialsamosa/media/media_files/2025/07/22/world-mango-day-brands-2025-07-22-18-04-01.png)
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Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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