How Durga Puja celebrations are rewriting the brand playbook
Safed’s long-standing bond with Durga Puja
News
Adobe launches mobile app for Premiere
LinkedIn introduces ad tools to simplify campaigns for small businesses
YouTube to pay $24.5 mn to Donald Trump in channel suspension settlement
Industry Updates
Rohit Lodhi joins Zensciences as Chief Strategy Advisor
Indegene acquires US-based marketing services agency BioPharm
Topical Spot
Durga Pujo ads that celebrate compassion & community bonds
World Heart Day 2025 campaigns highlight early action on heart health
Experts Speak
How Durga Puja celebrations are rewriting the brand playbook
Who is powering Navratri’s brand boom in Gujarat?
Interviews
A page out of Rahul Mathew’s passion book for advertising
Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Case Studies
Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Campaign Spot
Skechers showcases India’s running spirit with Bumrah and Chhetri
OpenAI’s global campaign highlights ChatGPT’s role in everyday life and work
Guest Post
India's agentic AI revolution: 80% of businesses are making self-driving systems
Brandification of faith
Cracking the multi-channel consumer journey in India’s festive season landscape
Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Samosa Snippets
A look at Flipkart's marketing for Big Billion Days Sale
Retail & FMCG drive 25-39% hiring growth in August
From contemporary to desi: How Zouk changed its social media playbook