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Does long-form copy still have a place in an attention-deficit world?
Nov 06, 2025
15:11
IST
7 Min read
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How personal branding won the New York mayor’s race & what brands can learn from it
Nov 06, 2025
14:40
IST 5Min read
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST
3 Min read
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Latest Stories
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Reimagining the agency model: Hetansh Desai on clarity, creativity & code
Nov 06, 2025
15:47
IST 3 Min read
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Vasundhara Mudgil joins OpenAI as Head of Communications
Nov 06, 2025
15:42
IST 1Min read
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News
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Snap and Perplexity sign $400 mn deal to bring AI to Snapchat
Nov 06, 2025
12:17
IST 2 Min read
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Ministry of Electronics and Information Technology releases AI governance guidelines
Nov 06, 2025
11:26
IST 2Min read
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NCLAT lifts WhatsApp data sharing ban, upholds Rs 213.14 cr fine on Meta
Nov 05, 2025
11:55
IST
1 Min read
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Industry Updates
Vasundhara Mudgil joins OpenAI as Head of Communications
Nov 06, 2025
15:42
IST 1 Min read
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Havas acquires majority stake in Germany’s Gauly Advisors
Nov 06, 2025
15:40
IST 2Min read
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Topical Spot
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Brands betting on global sports to mark India’s next marketing frontier
Nov 03, 2025
18:55
IST 2 Min read
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Brands celebrate India's victory in Women's World Cup 2025
Nov 03, 2025
12:04
IST 2Min read
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Experts Speak
Does long-form copy still have a place in an attention-deficit world?
Nov 06, 2025
15:11
IST 7 Min read
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Tier-2 creators took the lead in festive-season influencer marketing
Nov 05, 2025
12:46
IST 5Min read
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Interviews
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Exicom’s Khushboo Chawla on how B2B marketing in the EV space is shifting from awareness to credibility
Nov 06, 2025
09:00
IST 5 Min read
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST
8 Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
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Case Studies
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Case Study: How Britannia Milk Bikis translated regional rituals into a multi-platform campaign
Nov 06, 2025
10:00
IST 3 Min read
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Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative
Oct 31, 2025
09:00
IST 4Min read
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Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
Oct 30, 2025
10:00
IST
6 Min read
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Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
Oct 29, 2025
13:53
IST
4 Min read
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Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
Oct 23, 2025
13:28
IST
4 Min read
Campaign Spot
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KFC’s latest campaign welcomes flyers home with ‘The Great KFC Feastival’
Nov 04, 2025
16:13
IST 2 Min read
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Mia by Tanishq turns an everyday calendar into a reminder to pause and feel precious
Nov 03, 2025
15:16
IST 2Min read
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Guest Post
How personal branding won the New York mayor’s race & what brands can learn from it
Nov 06, 2025
14:40
IST 5 Min read
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Diwali 2025: OOH industry grows with record spends, regional surge, & digital reinvention
Nov 04, 2025
13:17
IST 5Min read
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The growth of local language influencers in India and the growing demand
Oct 28, 2025
10:00
IST
4 Min read
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Post-festive marketing: Sustaining momentum beyond the holiday rush
Oct 27, 2025
11:24
IST
3 Min read
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Samosa Snippets
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Esports and digital gaming is brands' new battleground
Nov 05, 2025
17:24
IST 3 Min read
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How Janaki Paati has shaped Sweet Karam Coffee’s digital voice
Nov 05, 2025
09:00
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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