/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
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Is the 10-minute promise a sustainable strategy for brands?
Aug 04, 2025
10:36
IST
9 Min read
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Marketing mortality: Walking the line between emotion & ethics
Aug 04, 2025
11:18
IST
3Min read
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/socialsamosa/media/media_files/2025/07/30/durgesh-kaushik-on-reddit-ad-strategy-2025-07-30-12-36-02.jpg)
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The IP debate: Agency leaders on ownership, ethics, and legal grey areas
Jul 31, 2025
17:48
IST
5 Min read
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Saurabh Varma on building outcome-driven agencies for the next decade
Jul 31, 2025
19:27
IST
4 Min read
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News
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YouTube rolls out AI-based age estimation for teen users
Jul 30, 2025
16:06
IST
1 Min read
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Reddit introduces automated bidding for brand awareness campaigns
Jul 30, 2025
13:02
IST
1Min read
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Industry Updates
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YouTube trials collaborator tagging in video titles & shared feeds
Aug 04, 2025
10:45
IST
2 Min read
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Meta elevates Ankit Rihal to Head of Global Partnerships, India
Jul 30, 2025
19:09
IST
1Min read
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Topical Spot
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The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors
Jul 07, 2025
17:42
IST
2 Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2Min read
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Experts Speak
Is the 10-minute promise a sustainable strategy for brands?
Aug 04, 2025
10:36
IST
9 Min read
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What sets new-age agencies apart?
Jul 29, 2025
15:52
IST
5Min read
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Interviews
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Durgesh Kaushik breaks down Reddit’s ad strategy
Jul 31, 2025
10:31
IST
6 Min read
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Belief builds brands: Nagessh Pannaswami on why SMEs struggle to scale
Jul 22, 2025
12:49
IST
6Min read
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Templating isn’t the enemy; mindless execution is: Kunel Gaur of Animal
Jul 18, 2025
16:20
IST
13 Min read
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LS Digital’s Prasad Shejale on what drove group-level profitability in H1
Jul 10, 2025
14:37
IST
14 Min read
Case Studies
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST
5 Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025
15:08
IST
3 Min read
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Case Study: How Glucon-D brought ice golas to parks to reconnect kids with outdoor play
Jul 04, 2025
10:00
IST
3 Min read
Campaign Spot
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Mohanlal elegantly embraces his unseen side in Vinsmera Jewels ad
Jul 21, 2025
17:16
IST
1 Min read
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Star Health’s latest campaign draws a stark line between care and crisis
Jul 17, 2025
17:45
IST
2Min read
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Guest Post
Marketing mortality: Walking the line between emotion & ethics
Aug 04, 2025
11:18
IST
3 Min read
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How AI & tech are helping brands refine user engagement
Jul 30, 2025
11:16
IST
4Min read
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/socialsamosa/media/media_files/2025/07/25/15-2-2025-07-25-16-41-10.jpg)
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How AI is transforming the ad tech stack & revolutionising digital advertising
Jul 16, 2025
11:02
IST
7 Min read
Samosa Snippets
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I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
Aug 02, 2025
18:34
IST
9 Min read
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Ajit Varghese on reviving Kyunki and the future of fictional IPs
Jul 30, 2025
17:17
IST
4Min read
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Movie Marketing
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST
6 Min read
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Inside Superman’s Gen Z-focused marketing push
Jul 14, 2025
12:23
IST
8Min read
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