/socialsamosa/media/agency_attachments/PrjL49L3c0mVA7YcMDHB.png)
/socialsamosa/media/media_files/2025/09/26/onam-chronicles-2025-09-26-12-52-30.jpg)
/socialsamosa/media/media_files/2025/09/25/tribes-and-medulla-capsule-agency-2025-09-25-18-32-55.jpg)
How healthcare marketing's experience gap created a new agency model for Capsule
Sep 26, 2025
10:13
IST
7 Min read
/socialsamosa/media/media_files/2025/09/25/navratri-marketing-2025-09-25-10-21-48.png)
Inside Navratri marketing: Experts decode the 30-40% ad wastage problem
Sep 25, 2025
12:03
IST 4Min read
/socialsamosa/media/media_files/2025/09/25/bads-of-bollywood-2025-09-25-18-34-18.png)
/socialsamosa/media/media_files/2025/09/25/gaurav-banerjee-22-2025-09-25-18-11-39.png)
/socialsamosa/media/media_files/2025/09/26/gaurav-banerjee-26-2025-09-26-18-25-17.png)
/socialsamosa/media/media_files/2025/09/24/colour-marketing-navratri-2025-09-24-10-47-20.png)
/socialsamosa/media/media_files/2025/09/23/cinema-advertising-festive-2025-2025-09-23-04-35-26.jpg)
/socialsamosa/media/media_files/2025/09/24/job-trends-aug-2025-09-24-15-58-04.jpg)
News
/socialsamosa/media/media_files/2025/09/26/23-2025-09-26-11-33-33.jpg)
Meta introduces AI video feed in Meta AI app
Sep 26, 2025
11:56
IST 1 Min read
/socialsamosa/media/media_files/2025/09/26/20-2025-09-26-11-18-27.jpg)
Meta rolls out teen accounts globally to boost safety on Facebook & Messenger
Sep 26, 2025
11:38
IST 1Min read
/socialsamosa/media/media_files/2025/09/25/gaurav-banerjee-19-2025-09-25-12-13-20.png)
/socialsamosa/media/media_files/2025/09/25/fi-2-2025-09-25-11-20-58.jpg)
Instagram reaches 3 billion monthly users & introduces app updates
Sep 25, 2025
11:38
IST
1 Min read
/socialsamosa/media/media_files/2025/09/25/vdfc-2025-09-25-11-28-30.jpg)
YouTube introduces updates to remove end screens and subscribe button
Sep 25, 2025
11:36
IST
1 Min read
Industry Updates
/socialsamosa/media/media_files/2025/09/26/gaurav-banerjee-27-2025-09-26-18-53-59.png)
Cubera Tech launches conversational AI platform for marketers in India
Sep 26, 2025
19:03
IST 1 Min read
/socialsamosa/media/media_files/2025/09/26/64-1-2025-09-26-16-12-12.jpg)
Novacap acquires Integral Ad Science for $1.9 bn
Sep 26, 2025
18:06
IST 2Min read
/socialsamosa/media/media_files/2025/09/26/63-2025-09-26-15-28-44.jpg)
/socialsamosa/media/media_files/2025/09/26/30-2025-09-26-12-22-47.jpg)
/socialsamosa/media/media_files/2025/09/25/abhay-nu-2025-09-25-18-43-20.png)
Topical Spot
/socialsamosa/media/media_files/2025/09/24/sahadab-2025-09-24-16-41-41.png)
Shadab Jakati's 10-Rupee question that started a viral trend & brand frenzy
Sep 25, 2025
13:26
IST 2 Min read
/socialsamosa/media/media_files/2025/09/24/gaurav-banerjee-16-2025-09-24-16-44-01.png)
The thinnest video trend is here and brands are getting in on the fun
Sep 24, 2025
17:38
IST 3Min read
/socialsamosa/media/media_files/2025/09/23/gaurav-banerjee-13-2025-09-23-15-17-27.png)
/socialsamosa/media/media_files/2025/09/15/fi-51-2025-09-15-18-01-27.png)
/socialsamosa/media/media_files/2025/09/11/fi-35-2025-09-11-18-01-25.png)
Experts Speak
Inside Navratri marketing: Experts decode the 30-40% ad wastage problem
Sep 25, 2025
12:03
IST 4 Min read
/socialsamosa/media/media_files/2025/09/24/colour-marketing-navratri-2025-09-24-10-47-20.png)
Navratri and the art of colour marketing
Sep 24, 2025
09:34
IST 6Min read
/socialsamosa/media/media_files/2025/09/22/xv-2025-09-22-17-43-38.png)
/socialsamosa/media/media_files/2025/09/22/influencer-marketing-during-festive-season-2025-09-22-11-59-20.jpg)
/socialsamosa/media/media_files/2025/09/18/best-festive-campaigns-2025-09-18-17-10-00.png)
Interviews
/socialsamosa/media/media_files/2025/09/17/libas-festive-spend-2025-09-17-16-46-29.png)
Libas plans hyperlocal push, increases festive spend to 18-20% of revenue
Sep 18, 2025
09:00
IST 9 Min read
/socialsamosa/media/media_files/2025/09/03/narayana-health-dr-ashish-bajaj-2025-09-03-18-22-10.jpg)
Marketing isn’t about clever ideas, it’s about understanding real people: Narayana Health’s Dr Ashish Bajaj
Sep 04, 2025
09:00
IST 7Min read
/socialsamosa/media/media_files/2025/08/22/vikas-nair-real-estate-marketing-2025-08-22-17-35-35.jpg)
/socialsamosa/media/media_files/2025/08/13/nestle-india-milkmaid-manav-sahni-2025-08-13-13-58-46.jpg)
/socialsamosa/media/media_files/2025/08/21/udit-malhotra-mg-motor-2025-08-21-01-09-08.jpg)
Udit Malhotra on how MG Motor is tapping festive peaks to accelerate EV adoption
Aug 21, 2025
09:00
IST
7 Min read
Case Studies
/socialsamosa/media/media_files/2025/09/24/hgvhg-2025-09-24-18-25-21.png)
Case Study: How Fortune Foods used an 800 KG modak to drive festive engagement
Sep 25, 2025
10:00
IST 4 Min read
/socialsamosa/media/media_files/2025/09/17/238-2025-09-17-14-40-44.jpg)
Case Study: How Piramal Aranya broke real estate clutter with a ‘living ecosystem’ narrative
Sep 23, 2025
10:00
IST 3Min read
/socialsamosa/media/media_files/2025/09/17/ashirvaad-case-study-rath-yatra-activation-2025-09-17-18-37-14.png)
Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences
Sep 18, 2025
09:00
IST
6 Min read
/socialsamosa/media/media_files/2025/09/12/amfi-onam-campaign-nehru-trophy-2025-09-12-19-23-03.png)
Case Study: How AMFI used Onam traditions to simplify mutual fund concepts in Kerala
Sep 15, 2025
09:01
IST
4 Min read
/socialsamosa/media/media_files/2025/09/12/fi-42-2025-09-12-12-56-17.png)
Case Study: How Green Soul spotlighted ergonomic seating through stand-up comedy
Sep 12, 2025
13:23
IST
3 Min read
Campaign Spot
/socialsamosa/media/media_files/2025/09/26/gaurav-banerjee-26-2025-09-26-18-25-17.png)
Zomato's campaign highlights stories of grit and determination in Para-Athletics
Sep 26, 2025
18:58
IST 2 Min read
/socialsamosa/media/media_files/2025/09/15/fi-52-2025-09-15-18-28-01.png)
CRED’s bizarre AI-driven ad stars Gautam Gambhir in satirical twist
Sep 15, 2025
18:48
IST 2Min read
/socialsamosa/media/media_files/2025/09/12/509-2025-09-12-18-46-39.jpg)
/socialsamosa/media/media_files/2025/08/29/gap-milkshake-jeans-katseye-viral-2025-08-29-16-59-59.png)
/socialsamosa/media/media_files/2025/08/26/fi-47-2025-08-26-15-08-42.png)
Guest Post
/socialsamosa/media/media_files/2025/09/24/gaurav-banerjee-15-2025-09-24-13-43-03.png)
Brandification of faith
Sep 24, 2025
13:47
IST 4 Min read
/socialsamosa/media/media_files/2025/09/19/47-2025-09-19-19-07-18.jpg)
Cracking the multi-channel consumer journey in India’s festive season landscape
Sep 22, 2025
09:00
IST 4Min read
/socialsamosa/media/media_files/2025/09/18/37-5-2025-09-18-19-00-47.jpg)
/socialsamosa/media/media_files/2025/09/17/34-1-2025-09-17-17-39-30.jpg)
Equal Pay Day: Time for India’s A&M industry to rewrite its own script
Sep 18, 2025
09:00
IST
4 Min read
/socialsamosa/media/media_files/2025/09/16/60-2025-09-16-19-34-00.jpg)
How emotional contexts like ‘Swiftynomics’ are rewriting brand playbooks
Sep 17, 2025
09:00
IST
3 Min read
Samosa Snippets
/socialsamosa/media/media_files/2025/09/25/gaurav-banerjee-22-2025-09-25-18-11-39.png)
A look at Flipkart's marketing for Big Billion Days Sale
Sep 26, 2025
09:00
IST 4 Min read
/socialsamosa/media/media_files/2025/09/24/job-trends-aug-2025-09-24-15-58-04.jpg)
Retail & FMCG drive 29-39% hiring growth in August
Sep 24, 2025
15:59
IST 3Min read
/socialsamosa/media/media_files/2025/09/22/gaurav-banerjee-7-2025-09-22-13-28-35.png)
/socialsamosa/media/media_files/2025/09/17/zouk-sm-strategy-2025-09-17-12-45-40.png)
From contemporary to desi: How Zouk changed its social media playbook
Sep 17, 2025
12:45
IST
5 Min read
/socialsamosa/media/media_files/2025/09/01/fi-66-2025-09-01-16-15-07.png)
Movie Marketing
/socialsamosa/media/media_files/2025/09/25/bads-of-bollywood-2025-09-25-18-34-18.png)
When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
/socialsamosa/media/media_files/2025/09/23/demon-slayer-infinity-castle-marketing-2025-09-23-13-15-20.jpg)
Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
/socialsamosa/media/media_files/2025/08/08/ohasohfdqpud-2025-08-08-19-03-46.png)
/socialsamosa/media/media_files/2025/07/21/rihanna-smurfs-2025-07-21-10-36-08.png)
/socialsamosa/media/media_files/2025/07/14/superman-gen-z-focused-marketing-2025-07-14-12-23-24.jpg)