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Festive media mix report card 2025: Ad spends rose 12-20%, digital led the way
Oct 30, 2025
12:45
IST
7 Min read
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Rajesh Jain of Netcore aims to bring ad waste down to near zero for clients by 2027
Oct 30, 2025
14:50
IST 7Min read
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Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
Oct 30, 2025
10:00
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6 Min read
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Latest Stories
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Zen Diamond names Jennifer Lopez as brand ambassador
Oct 30, 2025
17:22
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Dentsu records over Rs 98 million CSR spend in FY25: Report
Oct 30, 2025
16:41
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BJP leads Bihar Assembly election ad spends with 38.7% of total ad volume: Report
Oct 30, 2025
16:20
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2 Min read
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News
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Adobe partners with YouTube to roll out Shorts creation tools in Premiere mobile
Oct 30, 2025
14:16
IST 2 Min read
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Google parent Alphabet reports $100 billion revenue
Oct 30, 2025
11:55
IST 2Min read
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Microsoft invests $135 bn in OpenAI under new partnership agreement
Oct 29, 2025
11:39
IST
2 Min read
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Industry Updates
Zen Diamond names Jennifer Lopez as brand ambassador
Oct 30, 2025
17:22
IST 1 Min read
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Comscore elevates Vivek Jaiswal to Country Manager for APAC
Oct 30, 2025
13:01
IST 1Min read
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Topical Spot
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Chhath Puja 2025: Brand campaigns celebrating faith, family, and technology
Oct 28, 2025
18:58
IST 2 Min read
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Adland pays tribute to creative titan Piyush Pandey
Oct 25, 2025
13:22
IST 2Min read
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Experts Speak
Festive media mix report card 2025: Ad spends rose 12-20%, digital led the way
Oct 30, 2025
12:45
IST 7 Min read
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Why festive flings don't last: The customer retention crisis
Oct 28, 2025
09:01
IST 8Min read
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Interviews
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Wedding jewellery purchases remain deeply sentiment-driven despite historic gold prices: Ramesh Kalyanaraman
Oct 24, 2025
10:00
IST 6 Min read
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The architect of curiosity: Harsh Kapadia’s blueprint for Grey India
Oct 24, 2025
10:00
IST 8Min read
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BIBA allocates its highest visibility and 40-45% of spends to festive months
Oct 17, 2025
12:42
IST
7 Min read
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You can’t grow categories without emotion: Mars Petcare’s Ayesha Huda
Oct 06, 2025
09:00
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5 Min read
Case Studies
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Case Study: How P.D. Hinduja Hospital used Mumbai’s traffic chaos to drive heart health awareness
Oct 30, 2025
10:00
IST 6 Min read
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Case Study: How Sunrise Spices celebrated Durga Puja through rhythm and stories
Oct 29, 2025
13:53
IST 4Min read
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Case Study: How Swiggy’s mobile pandal spread Durga Puja cheer to street dogs
Oct 23, 2025
13:28
IST
4 Min read
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Case Study: How Instamart's 'InstaUllulympics' celebrated Durga Puja with twist on tradition
Oct 21, 2025
10:00
IST
5 Min read
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Case Study: How Parle-G celebrated Durga Puja by honouring Bengal’s artistic soul
Oct 17, 2025
09:01
IST
4 Min read
Campaign Spot
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Kya Aap Taiyyar Ho? HDFC Securities’ comedy awareness series turns fraud prevention into prime-time learning
Oct 30, 2025
15:38
IST 3 Min read
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The Hindu's 'Written by Journalists' campaign reminds us what news should be
Oct 30, 2025
10:49
IST 2Min read
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Guest Post
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The growth of local language influencers in India and the growing demand
Oct 28, 2025
10:00
IST 4 Min read
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Post-festive marketing: Sustaining momentum beyond the holiday rush
Oct 27, 2025
11:24
IST 3Min read
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Samosa Snippets
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What are brands doing at Gen Z's fake Indian weddings?
Oct 30, 2025
09:00
IST 4 Min read
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How brands turn the homecoming emotion into Diwali marketing gold
Oct 16, 2025
18:33
IST 4Min read
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Movie Marketing
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When brand collabs became the selling point for Aryan Khan’s 'The Ba***ds of Bollywood'
Sep 25, 2025
18:58
IST 4 Min read
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Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine
Sep 23, 2025
13:15
IST 7Min read
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