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Deconstructing GCPL’s media strategy with Harshdeep Chhabra
Aug 13, 2025
10:34
IST
7 Min read
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A millennial’s take on Gen Z and agency life
Aug 13, 2025
10:10
IST 4Min read
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News
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Perplexity bids to buy Google’s Chrome browser for $34.5 billion
Aug 13, 2025
16:46
IST 1 Min read
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Elon Musk threatens legal action over Apple's AI app ranking
Aug 13, 2025
15:55
IST 1Min read
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YouTube rolls out new updates for community posts, CTA & auto-dubbed clips
Aug 13, 2025
12:16
IST
2 Min read
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Meta updates Brand Rights Protection Suite to help businesses report scams
Aug 12, 2025
11:53
IST
1 Min read
Industry Updates
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InMobi launches technology centre in Lucknow
Aug 13, 2025
19:15
IST 2 Min read
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Adlift wins SEO and content marketing mandate for Plum
Aug 13, 2025
13:48
IST 1Min read
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Topical Spot
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Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Aug 08, 2025
19:13
IST 1 Min read
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Friendship day brand creatives tap into nostalgia, humour, and heart
Aug 04, 2025
18:00
IST 2Min read
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Pride 2025 campaigns spotlight real relationships & acts of support
Jun 26, 2025
19:02
IST
2 Min read
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Experts Speak
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Is this the end of traditional leadership at X as we know it?
Aug 12, 2025
10:26
IST 8 Min read
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Are real estate ads finally catching up to women buyers?
Aug 11, 2025
12:37
IST 8Min read
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/socialsamosa/media/media_files/2025/08/06/festive-campaigns-timing-2025-08-06-15-47-56.jpg)
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Interviews
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Shekhar Banerjee on the fragmented media ecosystem of 2025
Aug 13, 2025
10:35
IST 7 Min read
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Emotion isn’t a garnish; it’s the main ingredient: Avi Kumar, FNP
Aug 12, 2025
10:00
IST 5Min read
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/socialsamosa/media/media_files/2025/08/06/15-2x-2025-08-06-15-15-49.jpg)
/socialsamosa/media/media_files/2025/07/30/durgesh-kaushik-on-reddit-ad-strategy-2025-07-30-12-36-02.jpg)
Case Studies
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Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Aug 06, 2025
19:46
IST 4 Min read
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Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Jul 28, 2025
18:40
IST 5Min read
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Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
Jul 24, 2025
12:29
IST
4 Min read
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How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students
Jul 17, 2025
16:34
IST
4 Min read
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Case Study: How Shaadi.com used an ice sculpture to reach matchmaking-sceptical youth
Jul 08, 2025
15:08
IST
3 Min read
Campaign Spot
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Vijay Sales' new ad flips Biswa Kalyan Rath’s old joke into a shopping spree
Aug 07, 2025
13:00
IST 2 Min read
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Google's campaign pairs Dr. Dre’s beats with a dig at Apple’s AI rollout
Aug 06, 2025
19:32
IST 1Min read
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/socialsamosa/media/media_files/2025/07/21/untitled-design-2025-07-21-17-14-31.png)
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Guest Post
A millennial’s take on Gen Z and agency life
Aug 13, 2025
10:10
IST 4 Min read
/socialsamosa/media/media_files/2025/08/05/32-2d-2025-08-05-12-32-54.jpg)
Marketing mortality: Walking the line between emotion & ethics
Aug 04, 2025
11:18
IST 3Min read
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/socialsamosa/media/media_files/2025/07/29/krisneil-peres-2025-07-29-14-27-29.jpg)
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Samosa Snippets
Deconstructing GCPL’s media strategy with Harshdeep Chhabra
Aug 13, 2025
10:34
IST 7 Min read
/socialsamosa/media/media_files/2025/08/04/am-job-trends-2025-08-04-12-50-51.jpg)
Entry-level hiring jumps in A&M by 43%
Aug 04, 2025
12:51
IST 2Min read
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/socialsamosa/media/media_files/2025/07/29/ajit-varghese-2025-07-29-19-41-11.jpg)
/socialsamosa/media/media_files/2025/07/24/rajah-chaudhry-2025-07-24-17-55-37.jpg)
Movie Marketing
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Netflix leans into Ortega’s deadpan chaos for Wednesday S2 marketing
Aug 11, 2025
11:49
IST 5 Min read
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Rihanna is Smurfs' queen card in all-ages marketing play
Jul 21, 2025
10:36
IST 6Min read
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/socialsamosa/media/media_files/2025/06/27/untitled-design-viyg-2025-06-27-18-03-52.png)
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