The Whole Truth under the microscope
Sam Altman set the hype, but did GPT-5 deliver?
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Dave & Buster's eyes to open 15 stores across the country in 5-7 years
News
Advertisers face fewer manual targeting options as Meta pushes AI tools
Google now lets users choose Preferred Sources to search in India and U.S.
Industry Updates
FCB Neo announces Binay Mehra as Senior Vice President
Art-E Mediatech wins creative mandate for lifestyle tech brand Dylect
Topical Spot
Independence Day 2025: Brand campaigns evoke pride & joy
Raksha Bandhan campaigns that celebrate siblings' bitter-sweet bonds
Friendship day brand creatives tap into nostalgia, humour, and heart
Pride 2025 campaigns spotlight real relationships & acts of support
Experts Speak
The Whole Truth under the microscope
What does Indian pride look like in ads today?
Interviews
Dave & Buster's eyes to open 15 stores across the country in 5-7 years
Shekhar Banerjee on the fragmented media ecosystem of 2025
Case Studies
Case Study: How Sunfeast combined festival participation with a functional activation in Puri
Case Study: How Maaza used AI & animation to turn small wins into emotional rituals
Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience
Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign
How KEF used real stories to turn a scholarship into a ‘Golden Ticket’ for underserved students